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Life and Work with Kimberly Genevieve

Today we’d like to introduce you to Kimberly Genevieve.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been taking photos since I was 7 years old. Growing up in Ottawa, Canada, I was strongly discouraged, from an early age, not to pursue photography as a career. I remember my guidance counselor telling me that only 10% of people who study photography actually make a living out of it. It wasn’t until I moved to Los Angeles in 2009, and attended College, that I started realizing that maybe I could make a living taking photos. I attended College at LA Pierce College, and it was here that I had my first Oprah, “Ah ha!” moment, haha! It was at the end of the semester when my photoshop teacher started to evaluate our finals, during a one-on-one session. I had turned in an assignment where I had manipulated personal photographs into playing cards.  During our chat, my teacher asked me if I had ever thought of pursuing commercial photography as a career. I remember laughing out loud as soon as he said that, and I asked him, “Do people really make a living doing that?” ha! well, the rest is history because I hit the ground running as soon as I graduated.

Has it been a smooth road?
There have been some major ups and downs but that’s what it’s like when you’re running your own business. One thing for sure, you have to keep busy, you have to reach out, reply to emails as quickly as possible, and constantly promote the work you’re creating in hopes of always getting hired for more and more. If you’re just starting out in photography, just shoot! Shoot as much as you possibly can. Get good at it, the more you shoot the better and more confident you’ll become. When I first started thinking of photography as a profession, I didn’t stop. I knew I had to get comfortable photographing people, so I asked my friends, my neighbors, friends of friends… anyone. That’s how I built my first portfolio and eventually how I started getting hired to photograph people and commercial work.

So, as you know, we’re impressed with Kimberly Genevieve Photography – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I’m an editorial and commercial photographer. I mostly photograph lifestyle images that speak in color and movement. More recently I’ve also added stop motion to my portfolio. I like to keep my work playful. I want to create work that makes people smile and feel happy. There’s so much going on in the world, and all I want to do is share photographs that put people in a good mood and also photographs that make me happy. 🙂

Do you think there are structural or other barriers impeding the emergence of more female leaders?
The photography industry has been dominated by male photographers for a very long time, but we are really starting to see more female photographers being hired ahead of the men. Creative directors, producers, and many clients are pushing to work with diverse women and this is why I am loving working in this industry. It’s been exciting to watch the shift over the past two to three years, but we still have a very long way to go… like earlier this year, when Vanity Fair decided to hire a male photographer to photograph 100 women in a hotel room at a women’s retreat where they were discussing the power of women. Yeah, we still have a long way to go, haha!

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Image Credit:

Kimberly Genevieve

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