Today we’d like to introduce you to Kacie Anderson.
Kacie, please share your story with us. How did you get to where you are today?
My degree is in public relations, but unfortunately, I didn’t know anything about internships at the time, so my journey ended up being a long one. In 2005, I was heavy in the bay area music scene, and that’s where my love for the way things work behind the scenes in music originally started. I move to LA in 2007 to study marketing and worked for my uncle, who is one of the most well-known movie publicists in Los Angeles. Working for him made me realize public relations was my passion. I lived in LA for 2 years (2007-2009) got in a lot of ridiculous trouble and moved back to northern California, where I was born, to go to Sac State. I moved back to LA in 2016 and immediately started managing talent. My first client was a women’s empowerment speaker, but my second was an international pop star. 2016 was the best and worst year of my life. That year, I was a victim of domestic violence, but also realized just how strong at overcoming adversity I really was. From there, my credibility sort of snowballed. I have been blessed to meet some amazing people that vouch for my work ethic and talents. Today, I have 6 clients that I manage, handle bookings, marketing, and pr for under my boutique company.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
In 2016, the man I was dating attacked me. I did what I had to do to stay alive and ended up facing the possibility of 4 years in prison because of it. I refused to let a low life dictate my future and have any power over my spirit. I got busy instead of bitter and focused on my future and all of the positive things in life. I didn’t post about it on social media or tell everyone, in search of sympathy. I got another job and became so busy being successful that I didn’t have time to feel sorry for myself or think about that piece of shit human being.
Everyone has a right to grieve, but it’s how you overcome the tragedies you were dealt that is a true test to your character. Baby girl let me tell you, no one and I mean absolutely no one has the power to make you feel inferior without your consent and I truly believe that. I was a victim of domestic violence, but I would and will never be a victim of my circumstance.
Please tell us about Kacie Anderson.
My title has changed so many times, but currently I manage DJ Duffey, Kevin Laroy, Margie Plus, Peter Madana, Rebecca Stella, and Danny Soar. I am also the senior account exec for Riot Media Group. What sets me apart from others is that I have zero in-house experience. Everything I do today, I’ve learned through tons of trials and errors. I taught myself or researched everything and asked questions. I’m the only one running my business and am very proud of what I’ve accomplished based on my hard work ethic and always remaining true to who I am.
Were there people and/or experiences you had in your childhood that you feel laid the foundation for your success?
I was raised by my mother and father who always taught me to work hard and encouraged me to be myself. Growing up in Stockton, CA also gives you a different perspective on life. People from Stockton can be a little bit crazy, but we work our asses off for the things we really want. It also made me tough as hell. By tough, I mean in life and in what I value.
To this day, my parent’s and my close circle of friends are still my biggest cheerleaders. Every win and accomplishment no matter how great or how small is celebrated and I think that is so important to do. More of us need to be encouraged and celebrated when something positive, regardless of size happens.
- Website: www.kacieanderson.com
- Email: email@example.com
- Instagram: kaciebabie
- Twitter: kaciebabie
Tasha Bleu, Jen Photo, Kevin Wong