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Life & Work with Juan Pablo Viades Lozano

Today we’d like to introduce you to Juan Pablo Viades Lozano.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I have always loved art in all forms, I love paintings, movies and photographs. I guess the one that stood out the most to me was photography. I started in high school with my iPod touch and moved on to a starter canon camera after I watched a movie called “Boyhood”. The movie is not about photography but it made me feel a certain way about life, it clicked to me that photography was my calling. Ever since, I took up photography and would always take photos. My mom herself used me as her photographer when she first started her fashion line in the USA. From there, I went on to study film in college in DC. Film as in movie making- I wasn’t really a fan. It was too high budget and too many long hours. I soon turned to photography again and realized why I loved it so much, I was the whole production, I didn’t need 20 people with me, it’s just me and my camera. After college and several odd jobs including working at music venues, a couple of shows and even retail, I decided to move to NYC and try to make something of myself. To this day, I’m still pursuing the dream but thankfully, my freelance has been very successful.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Some of the biggest struggles were finding a way to make a living. We live in a day and age where photography is all we see everyday, on social media, ads, billboards, our homes, album covers – it’s everywhere. All of those things made me assume the world of photography was easily available “just take a good photo and you already made it” I told myself often. It never worked. Photography- just like any medium nowadays is oversaturated with people, both talented and not so much. I grew impatient after I graduated college with nothing to show for it, I didn’t get any gigs, my film didn’t make it into festivals. I was pretty sad about the whole thing. I decided to step away from film and do photography while working retail and some odd jobs here and there. All came full circle when a buddy from college asked me to help him PA in a show for Netflix, I was so hyped up, my first big opportunity. So I quit my job and went for it- little did I know they only needed me for a month. So now I’m sitting here with no job and no gig. Thats when I decided to get back into retail- but in NYC (I was in DC at the time), I moved with my girlfriend into NYC and worked there, eventually quitting and going jobless for over six months, this was the hardest time of my life. I was struggling to make ends meet, I had little to no freelance going on when it suddenly happened. CORONA- The worst and best thing to ever happen to me. I got the financial help I needed to make ends meet and started from zero again. I went back to square one and looked at what I was doing bad to try to fix it and make my ideas come to life. From there, it was all uphill.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a photographer and creative director, I would even go as far as saying I’m a fine artist. Unlike many photographers, While I do fall to the bandwagon tropes from time to time, I like to think of my photos as contemporary- a small glimpse of time into a weird world or just a more perfect one. I started off doing lifestyle and fashion photography, but now that I’ve been doing it for over six years, I find myself doing more artistic and maybe even more daring photos. One of the things I’m most proud of at the moment is being hired for a look book for a fashion brand here in New York City in which I got to creative direct, shoot and edit the whole thing. I think what sets me apart from others is my versatility, I’m quick and I get bored fast. Most people have the same thing on their portfolio, I like to dip my toes EVERYWHERE.

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