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Life and Work with Johanna Buitron

Today we’d like to introduce you to Johanna Buitron.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
From the medical to the beauty industry. I got my Bachelor in Maxilo-Facial Prosthetics, which gave me an extraordinary sense of facial symmetry and natural expressions. Knowing that little details can totally change a person and interfere with emotions, increasing or decreasing confidence, made me focus on precision, aiming to the most natural results.

My first idea was to start my own non-profit to provide prosthetic eyes around the world, then, I realized that fundraising was not for me. Instead, I really liked the “business with purpose” model, therefore, I went to Business School at UCLA for 2 years and decided to open a business that will also focus on aesthetics but in a different way.

Manual eyebrow microblading was the first technique I came across and I was impressed by the natural results, it doesn’t look like makeup, yet it complements the eyebrows splendidly, compensating natural imperfections. It is ideal for clients whose main priority is a natural look. Then, I learned scalp micro pigmentation and hair simulation from Adi Schendell (Israel) which is a technique used to cover scars after hair transplants, add density to thinning hair and stimulate hair follicles on bald scalps, on both men and women.

In a very short time, I realized this profession will require my full attention and commitment since it is frequently evolving, new techniques and products are constantly coming up, thus, I started training with the best artists in the industry of permanent makeup in the United States first and then Europe and Latin America. I have attended several training courses, masterclasses and conferences around the world, seeing what is considered beautiful in each culture, only to realize that there will always be a lot more to learn.

Finally, after a lot of practice, I opened UNFADE STUDIO, a permanent makeup and hair simulation studio, aiming to simplify the lives of men and women by enhancing their natural beauty and boost their confidence.

So far, it has been a fulfilling experience, watching my clients tears of joy after a procedure, feeling their emotions through their smiles and listening to all the stories about what they have gone thru, their battles with Cancer, their recovery after chemotherapy, their lives with Alopecia, their low self-esteem after divorce, their self consciousness due to scars from accidents or hair transplants or just their happy lives with a busy schedule.

When people come to me, they are missing something and I have an opportunity to give that something back.
I have seen people’s entire life change by this little work of art.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No, it hasn’t been smooth at all, it has had its ups and downs. For me, the most challenging thing was being new to the area. I am originally from Ecuador, South America, I learned English at school and even though I write it and speak it fluently, it is still my second language. Add that, I just moved to California almost 4 years ago and didn’t know the area nor the people living in it. I just jumped in! I opened UNFADE STUDIO only one year after I arrived.

At the beginning, running the business got very chaotic, wearing all the different hats at once, being the one designing my own website and marketing materials, talking to suppliers, taking classes and going to conferences (nationally and internationally), handling finances, answering phone calls and managing social media while working at the studio with my clients. It was definitely more exhausting than a 40 hour/week job, although way more exciting.

So, as you know, we’re impressed with UNFADE STUDIO – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I would say that my biggest strength is my sense of facial symmetry and natural expressions, that allow me to create the most realistic results. In addition to my medical background and cultural knowledge of beauty.

Besides facial prosthetics and business, I specialize in hair simulation for eyebrows and scalp on men and women. The most sought-after treatments are:

– 3D Microblading or Microstroking: is a manual technique that uses fine needles to insert pigment into the skin and create hair-strokes that follow the natural eyebrow hair growth. The results are natural looking eyebrows that last between 1 to 3 years. The procedure is considered Semi-permanent.

– Nano Microblading: Similar to Microblading using the finest needles to create thinner hair strokes.

– Microshading: is a manual or machine technique that creates a soft shadow or makeup look on the eyebrows. It is also considered semi-permanent as it doesn’t goes as deep into the skin.

– Combo Brows / Ombre Brows : is the combination of Microblading on the bulbs and shading on the body and tail of the eyebrows. Or a light shading that darkens progressively as it goes to the tails.

– Hairline Restoration: simulates real hair or hair follicles on thinning hair to add density.

– Scalp Pigmentation: is a technique that uses detailed micro-needles to deposit pigment into the scalp, creating the appearance of tiny hair follicles that help thicken and restore the look of fuller hair.

– Scar Camouflage: complete scar coverage on an area where hair is supposed to grow.

There’s a wealth of academic research that suggests that lack of mentors and networking opportunities for women has materially affected the number of women in leadership roles. Smart organizations and industry leaders are working to change this, but in the meantime, do you have any advice for finding a mentor and building a network?
I have been trying to find a mentor myself, but haven’t found the right one yet. What has worked for me so far was learning from different brilliant minds to come up with my own conclusions and watching many talented artists to develop my very own techniques.

As for networking, I do recommend attending to as many conferences, training, expos, and classes related to your industry as possible. It gives you a fresh point of view and brings you aware of what is happening.

Contact Info:

  • Address: 851 Pine Ave, Long Beach, CA 90813
    Suite #104 Second Floor
  • Website: www.unfadestudio.com
  • Phone: (714) 479-2293
  • Email: unfadeinfo@gmail.com
  • Instagram: @unfadestudio
  • Facebook: @unfadestudio


Image Credit:

Kristina Stanton, Jorge Valle, Johanna Buitron

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