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Life & Work with Jimmy Tran

Today we’d like to introduce you to Jimmy Tran.

Hi Jimmy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Entrepreneurship has always been a passion of mine. I feel there is a sense of camaraderie with fellow entrepreneurs that gets lost in larger organizations. I know that because I am a direct product of management in corporate America. Most of my adult career has been consumed at an entertainment company in Orange County.

While climbing this corporate ladder, I worked my butt off and made so many sacrifices to achieve various career milestones. Some of those included working high profile events with our Board of Directors/CEO and his staff, lead an operation which consistently attracted over 50,000 people daily, supported various movie premieres where I met some of my favorite celebrities, and my most rewarding experience moving to China to launch a new business venture. Although my life path took me in a different direction, I always missed the ambitious spirit of running a small business. After almost 15 years at my company the pandemic happened. I was eventually furloughed from the company. This gave me the perfect opportunity to focus on so many ideas I did not have the time and energy to focus invest in before. That is how Misce, LLC was born. The word Misce is pronounced me-say and is Latin for mix. At its core, Misce, LLC is meant to be the springboard for a mix of passions that I have. It gives me a way to be creative without being limited to one idea or thought. From this parent company, Misce Goods came into fruition. Misce Goods is an online retail space which showcases goods from LGBTQ+ and allied businesses. We offer quality goods that have a modern aesthetic and have the environment in mind.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
For any personal growth, is the easy road worth taking? I think anything that is new or unknown is going to be challenging. We may make choices that make it easier to move forward along that path, but at the end of the day, I learned so much about this process and I am still learning everyday. Some of my biggest struggles was navigating the world of starting a business. I did as much research to learn how this process works on my own through sites from the state, city, google, and YouTube. Once it came time to actually move forward with processing paperwork and filing etc. I reached out the Asian Business Association in my area and they were the best at helping me with resources based off my business and its needs. If you are looking to start your own business there are many small business resource groups that will help guide you through the process. At the end of the day, you want to start your business and not waste your money and time. Like I said before, there is always going to be an opportunity to learn something through struggle. I am still doing that today. The struggles and challenges are always going to be different, but know that you will gain so much by working through it.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
In some ways, I feel like I am a chameleon. Growing up in a family of immigrants who owned their own businesses, I learned that you need to wear many hats. It’s just part of the hustle and I’ve always remembered that.

Contact Info:

  • Email:
  • Website:
  • Instagram: @miscegoods

Image Credits:

Solo Shoot: Transform Photography Product Shoot: Studio Luniste

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