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Life & Work with Emma Bertrand

Today we’d like to introduce you to Emma Bertrand.

Emma, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started with a major in communication and public relations and a minor in marketing to give me the background knowledge in communication I knew I’d need no matter where my career took me. I also tried to take advantage of all the classes available to explore my interests in photography, graphic design, fine art, music, and ceramics. I wasn’t sure exactly which direction I wanted my career to head but I knew I wanted to be in LA – so that’s where my search started. I ended up deciding to move without a job and got one while I was on the way. Since the move, I have worn many hats – working in digital marketing, business development, social media strategy, public relations, and eventually graphic design and photographer. Graphic design – I was lucky enough to work in a company that was able to shift to emphasize my skills and allow me to transform into a graphic designer with no prior training.

While working, I got a graphic design certification from CalArts and have been growing my capabilities with online tutorials, courses, and trial and error. Photography – I took an interest in photography in high school but it wasn’t until I moved to LA that I started shooting portraits for my friends. Portraiture became my favorite form of photography and it even evolved into shooting concert photography. I realized I wanted to be a concert photographer when I was at a LEON concert – wishing I could capture the way live music feels in a tangible way. From there, I figured it out and have shot tons of bands in venues around LA. I also sell prints every Sunday at the Melrose trading post in Fairfax.

We all face challenges, but looking back would you describe it as a relatively smooth road?
My path hasn’t been smooth and it hasn’t been straight. I’ve taken a lot of turns in my career – searching for my one true passion – until I realized I didn’t have just one passion and there’s no one way for me to make art or be successful in it. I think I’m lucky to have been in positions where I could grow from one thing to another, learning what brings me joy and what feels more like a chore. I’m still learning and growing and I imagine my career will continue on a windy road forever.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a graphic designer and photographer. A lot of my work is for nonprofits, which I find incredibly fulfilling. The things I create – images, logos, brands, websites – are powerful tools and I wanted them to be used for good, to make the world a better place. The goal is for my work to leave a positive impact and the people I work with are doing incredible things, which makes working all the more enriching.

How can people work with you, collaborate with you or support you?
Reach out! I specialize in finding the best way to bring a story to life visually – whether that be through a new logo and brand, upgraded website, or photoshoot for images that reflect you/your brand/your story. I’d love to chat and discuss possibilities.

Contact Info:

Image Credits:

Photo of me was taken by Mathew Tucciarone All other photos by Emma Bertrand

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