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Life and Work with Crystal Denmon

Today we’d like to introduce you to Crystal Denmon.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up in the LA area and went to undergrad at UCLA. (Go Bruins!) I’m your typical LA girl-I love the beach and a good taco!

In 3rd grade, I almost got suspended for selling lanyards and now-later candies. In 7th grade I sold cakes and pies to help finance a class trip to Italy. So, I guess you can say I’ve had the entrepreneurial spirit from an earlier age.
As a young girl, my career goal was to become a Pediatrician and start my own practice in the under-served community of South LA. It would be my way of having a positive impact in the city I grew up in. While in college and grad school I would always attend Real Estate Investment club meetings because I figured I would be making all this money as I doctor, I should probably invest the money-real estate seemed like the perfect vehicle to do just that. I wanted to learn before the dough started rolling in.

Well, things didn’t go exactly as planned.
While in grad school I tapped back into that entrepreneurial by running a tutoring company that helped students in the South LA, Inglewood and Compton areas who were under-performing in math and language arts.

After grad school, I started working for a company that helps homeowners who were behind on their mortgages work out a payment plan to help avoid potentially losing their homes. I thought I was a good employee until one Friday afternoon I was told not to come back.

When I got fired, I cried. I felt betrayed. Almost worthless. I hated that feeling and never wanted to feel that way again. I wanted my next career move to be something challenging yet rewarding. Something that would allow me to tap into those entrepreneurial desires I had as a young girl (of course, without the risk of getting in trouble) Something that would allow me to be a meaningful contributor to my community. So, I decided to take all the Real estate investing knowledge I’ve been gathering over the years and dive-in full-time. I haven’t looked back since.

Has it been a smooth road?
When I first started as a real estate investor I expected it to be a breeze. All those late-night informercials made it seem like it was super easy, almost effortless. However, the road definitely has had some speedbumps and potholes along the way. Becoming comfortable with a complete career change was my first struggle. Initially, I had to get over the misconception that I had let my family and myself down. It was the first time along my educational path where I had a goal that I wasn’t able to achieve. It created this strong cloud of self-doubt because I had sub-consciously attached my self-worth to my ability to obtain my educational goals. It wasn’t until I did some introspection on why I wanted to become a physician and found some similarities between that and being a real estate investor that I began to feel comfortable with the career change. Once I identified those driving factors, I was able to re-purpose them and move forward as an investor.

As I continue on this journey, I struggle with the daily discipline it takes to be an entrepreneur, especially in a male-dominated industry like real estate. Social media makes entrepreneurship seem like it’s full of rainbows and glitter and its really anything but those things. Yes, it can be rewarding but it’s a constant struggle to manage yourself, your time, your money and other people. As a “double minority,” people automatically assume I’m everything but an investor. I had to quickly learn that I can’t allow someone else’s limiting belief about who I am create self-doubt about my journey.

No matter where you are on your journey, it’s important to give yourself permission to fail. A lot of times, we are afraid to start a new business or endeavor because we are afraid of looking stupid to our peers or family members if we don’t succeed. You need to adopt the mindset of just because you fail at one thing doesn’t make you a failure-you just learned one way that doesn’t work which puts you that much closer to your goal.

As women, especially African-American women, we are fed this narrative that we have to be Superwoman or that “I can do bad all by myself.” It’s okay, and actually quite liberating, to admit you need help and/or don’t know everything. Once you get comfortable being uncomfortable is when true growth happens. Don’t compare your chapter one to someone else’s chapter 100. Doing this makes you paralyzed and afraid to start. Instead, connect with those people and align yourself with a mentor in the industry to learn their struggles and lessons, so that you can decrease your learning curves and increase your chances of success.

So, as you know, we’re impressed with SoCalFlipGal – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I help alleviate people of their house problems. If they are stuck in a situation where they have a house that has become a burden I am able to solve their problem by purchasing the house through a simple, hassle-free transaction.

I’m most proud of the fact that I am able to be a positive contributing factor to my community by fixing up houses that have become a neighborhood eyesore. This not only allows me to beautify a neighborhood but also allows me to extend the opportunity of homeownership to a deserving family. I’ve been put into a position where I can educate people. Educate people about their options in selling a house and be able to share my journey as a real estate investor. It’s humbling to be able to introduce a topic that most deem to be far-fetched and unreachable. I get to do all of this without leaving the community I grew up and live in.

Who have you been inspired by?
My mom is the most important person in my life. I would not be where I am today without her unwavering support. She encouraged me to pursue my intellectual curiosities and passions. She was my daily example of hard work and compassion. She made so many sacrifices to make sure I had the tools to succeed and I will be forever grateful to her for that.

Aside from my mother, I am inspired by any woman who is unapologetically herself and a leader in her field.

Contact Info:

Image Credit:
Eliza Jane Photography, Virtually Here Studios, Pro Property Shots

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