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Life and Work with Christina Flach

Today we’d like to introduce you to Christina Flach.

Christina, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My entire life, I loved making people look like the best version of themselves! Doing my friend’s makeup for proms and it just didn’t stop until I got an agent and then created Pretty Girl Makeup! I worked with a chemist for over a year to get the formulation and colors exactly right to launch my brand. I have been blessed with an amazing agent that books me with clients like Gucci, Louis Vuitton, Stella & Dot, Mark and Graham, celebrities, musicians, athletes, the list goes on and on. My work has been in magazines, TV, movies and online. I worked my tail off, and never ever turned down a job. I have even worked for free to get the experience to work with amazing models and photographers. It has always paid off because the people I have worked with loved my art and my work ethic. Nothing is beneath me, I have helped the stylists with the clothes, photographers with lighting and made sure that my models have water and food. I love every second on set and I am blessed to be paid to create beautiful work.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not always been an easy rode, there have been times when things are slow and I think I will never get a call from my agent for a job. There are times I am on my feet all day and I am so exhausted I want to drop. But that call always comes and I have fabulous people to work with! My best advice if you are starting in this business, would be to do as much work as you can. Reach out to photographers, stylists, agents, models to test. The beauty of testing is you get to create the magic you want for your book and it keeps you fresh and satisfied artistically.

Please tell us about CHRISTINA FLACH MAKEUP.
I am a celebrity makeup artist and creator and CEO of Pretty Girl Makeup. I am represented by Scout Creatives in San Francisco, New York, and LA. I am very proud to see my work in magazines, online, and with brands that use me for their campaigns. I have worked with so many amazing people in my career. One of the blessings of being a makeup artist is that these amazing people sit in my chair and I get to spend at least an hour speaking to them while I get them ready. I think one of my talents, besides making my clients look their best, is how I make them feel on the inside. I’m always told that by everyone that sits in my makeup chair, that they feel better after having the time with me. I can feel when a client wants to chat, but I also know when it’s best to just listen to them, or have a calming silence.

I am known for doing natural beauty on my clients without them feeling overdone. I also listen to my client’s requests. if they have certain needs or wants, I do it. I am paid to make them look and feel their best. If they have something they want, even if I think it looks terrible but it makes them happy, I do it. Which sometimes means using a lipstick or eyeshadow I am not thrilled with. Most important, is that my client goes in front of that camera feeling confident which shows on the screen.

What advice would you give to someone at the start of her career?
My biggest advice:
1. Make sure your makeup brushes and makeup are always clean. They are your tools and no one wants an eye infection from dirty brushes.
2. Keep your makeup kit organized and have the best product you can afford.
3. Go the extra mile with your clients, be on time and positive. We are doing a service and getting a lot of money, so make your client feel like royalty.
4. Test a lot if things are slow, it keeps your skills sharp and keeps the work energy flowing.
5. Onset, offer to help others if you are not busy.
6. Keep your work area on set organized.
7. When things are stressful on a shoot, it’s important to keep things calm. If you show weakness, the client feels it.
8. If you make a mistake and trust me, we all do, do not tell the client, get a Q-tip and fix it, they do not need to know.
9. Always be honest about your skills and capabilities. It’s better to not promise something you can’t deliver.
10. Enjoy and be grateful for being a shoot. It is an honor to be chosen for a job. I always thank the photographer and client for having me on a shoot.

Pricing:

  • Full day shoot $800-$1000
  • Half day shoot $450- $600
  • Bridal makeup starting at $500

Contact Info:


Image Credit:
Tiger Balm, Tanner Able, Richard Shui, Hilary Swank, US Magazine, Time Magazine, Condelezza Rice, Boys and Arrows, Shannon Rugani, Scout Creatives, Nat Darcus

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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