Today we’d like to introduce you to Casey Gouveia.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am a professional makeup artist represented by Art Department Agency, with a passion for HEALTH and BEAUTY. (30 years now, can you imagine all the faces I’ve painted??) What a wild ride!! Traveling all over the world, working with top photographers and models, using my creative energy to make beautiful images….super exciting! I LOVE IT!! Yet for years I’ve craved more…not more bookings but more purpose, more meaning, a desire to share more than makeup. Looking into faces, hearing stories, I’ve observed the stress and desperate inner struggles women go thru in in attempt to hold onto external beauty, hold down a career, balance life and family… it’s a constant battle..A BURN OUT!! The attempt TO STOP THE TIDE FROM COMING IN (AKA aging)…especially for women my age, has gotten way out of hand! I’ve wanted to GIVE BACK… in a deeper way, to help women learn to love themselves from the inside out, instead of the outside in!
Ever since my 20’s I’ve been studying every topic imaginable concerning women’s wellness! What I’ve come to realize, is that A JOYFUL LIFE IS THE BEST COSMETIC! It TRULY is!!! I still love painting faces, yet what if I help women paint themselves on the inside too, wouldn’t that be cool?? Help women to feel more balance and joy internally… that’s what I’m talking about!! I want to help women discover true JOY!!! FEEL GOOD…GET PRETTY ON THE INSIDE…and then we work on the outside!
There is way too much focus on our looks these days and on giving too much of ourselves to make others happy, right?? We are neglecting what makes us tick inside, what gives us JOY!!!
I have been a student of wellness my entire life, yet I had a big wakeup call about 10 years ago. Thru a lot of stress, sickness and the death of my sister… I said, “That’s IT!” I know too much to keep it to myself! I’m going to take better care of ME and teach women how to take better care of themselves!!
I made a promise to myself that I wasn’t going to end up the sacrificial lamb… that I was going to work on loving myself more in all sorts of ways. I set forth to educate myself and to seek even more knowledge on how to do that….it took a few years! I got my own health and relationships back in balance again… and I wanted to share the WHY and the HOW with others!! I attended Bastyr University to educate myself further on wellness thru skincare and completed certification in Holistic Health Coaching from The Institute of Integrative Nutrition to seal the deal!
I started my company, GoBeYou. four years ago! I am on a mission to help all women age joyfully and create a beautiful life from the inside out!! What does GoBeYou. mean? The HEALTHIEST YOU, The BEAUTIFUL YOU…. THE BEST YOU!!!
Today…I’m a makeup artist and a Health and Beauty coach!! IT FEELS AWESOME!!! Thru private and group coaching, public speaking, retreats, Health and Beauty Workshops, and my GoBeYou.Products…I teach women the importance of LOVING YOURSELF THRU SELF-LOVE and SELF-CARE. I share what I believe is a path to a beautiful balanced life… at any age.
My product line consists of GoBeYou.14 Day Beauty Cleanse/Detox, GoBeYou.Skin Serum and GoBeYou.Youth Glue! These all compliment my belief that loving yourself thru self-care is an essential part of creating a beautiful life…not to mention…AGING JOYFULLY! When clients purchase my beauty cleanse, they get unlimited access to my GoBeYou. TRIBE (my online COACHING SITE)…it never expires!!
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s tough starting your own business. You have to work your buns off!! Yet, I think when it’s meant to be, things fall into place. I have had such immense support along the way, I am truly grateful. Personally, when I come upon obstacles or decisions I need to make, I always pray for which direction to go next. I meditate on and wait optimistically for answers to come. I think if you are doing what you love in service to others, things work out!! Many of us creatives dislike the drudgery of business, yet it is part of being an entrepreneur. My advice would be to WALK YOUR TALK, whatever endeavor you decide to approach. Transparency and authenticity are so important. Work hard, be honest, be kind, be grateful…. and remember why you started. When your motives come from a good place, pieces come together.
So, as you know, we’re impressed with GoBeYou. – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
I WALK MY TALK! My expertise as both a PRO MAKEUP ARTIST and HEALTH & BEAUTY coach is a perfect partnership!! They work awesome together! I’m a CREATIVE…I coach creatively! I’ve heard it all…touched thousands of faces!! I know SKIN and I understand what STRESSES us out, robbing us of our inner JOY and BEAUTY!! I am an all out OPTIMIST. ( My clients do tell me I’m motivating and inspirational) Thru my spunky nature and wealth of knowledge… I inspire women to make positive changes…add some stuff in…take some things out…and get on with it. From health coaching to cleansing, vision building, tons of self-care and lifestyle tweaks… together we get things healthy and whole on the inside… and then I top it off with a gorgeous beauty makeover on the outside! AND I’m super happy with the products I have created since I’m all about CLEAN BEAUTY! My GoBeYou.skincare products are made from natural botanicals and essential oils… like FOOD for your FACE! Formulated to nourish, rejuvenate and protect your skin and your soul because ANXIETY and STRESS also age us!! I believe emotions affect everything, therefore, calming and soothing your soul benefits your SKIN! My 14 DAY beauty cleanse was formulated to get all the toxins out… get your liver squeaky clean so that everything else can work together… including your hormones. I say, ” HAPPY LIVER HAPPY LIFE!!” The feedback has been incredible!! Thru my efforts… women’s lives have been changed and healed… and that feels really good!! If I can help one woman at a time live out her lifespan in JOY… I’m happy!! The fact that I’m 61, fit and full of energy and JOY and have a wonderful husband and three amazing kids… I think that’s a pretty good testament that something is working. When I look in the mirror, I am happy with who’s looking back at me. So much amazing stuff comes with aging… don’t fear it… embrace it!!
What advice would you give to someone at the start of her career?
Believe in yourself!!! NETWORK! Confidence is key. Know what you are naturally good at and get support to help you with the rest! Take good care of yourself along the way… when you feel good… you can’t stop your light from shining.
- Private/Group Coaching/Public Speaking fees please contact me firstname.lastname@example.org
- GoBeYou.SkinSerum $95
- GoBeYou.YouthGlue $60
- GoBeYou.BeautyCleanse 14 Day Detox $249
- Address: 1816 N 52nd Street
Seattle, Wa 98103
- Website: www.gobeyoutoday.com
- Phone: 206-484-0332
- Email: email@example.com
- Instagram: Go.Be.You
- Facebook: GoBeYou
Lauren Stelling, Suzy Weber