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Life & Work with Aleks Fisher

Today we’d like to introduce you to Aleks Fisher.

Aleks Fisher is recognized as a well knowing choreographer and director who choreographed music videos and worked with famous shows such as Riverdance and Dancing with The Stars. Aleks is an expert in body movements, light, composition and perfectly knows how to direct and manage other artists. His key skill is the ability to find talents and educate them. After spending more than 15 years in the field of photography production, we can easily say that we know what we are doing. Lana is a professional ballerina and an artist in the past. Besides, she designed several worldwide successful projects. Currently, she is a pregnant mom of a beautiful daughter, a designer, and a soul of Lana & Aleks Photography Company.​We have been photographing professional dancers and actors for several years, and this experience lets us teach our team how to help our clients to love the camera, posing, and most important to ENJOY time spent with us during the session. We truly do believe that the great mood and confidence are key for great pictures; it’s all about the experience: only real emotions, only real smiles or happy tears. Your body has to be positioned, but your feelings have to be real and natural. We are family photography company, and our passion is Weddings, Maternity and Newborn 🙂

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The hardest part in our industry in general, actually two: 1. Technologie 2. Online life Because of tech what was not reachable 20 years ago for most of the people, now available – and it’s actually great that we can shoot videos almost like a movie because we have drones and great cameras for price what professionals can afford, but at the same time chip camera for $500-$1000 can produce the quality what 20 years ago only profession photographers can provide for you. It creates a huge problem with a lot of totally not professional people around and finding true talent now is way more harder than years ago, but on another hand more people, who are talented now have more chances to be found. Online also creates some problems, yes because of social media we can find way more people (or they can find us) but if we talk about art, not the business, people less and less respect real prints, wall art, albums. Everything for posting on Instagram, Facebook, etc… But for me, when I walk into my daughter’s room and see big 24×36 wall art with her newborn picture every single day – this is valuable. And this is what we always try to explain – art should live in real life not only online. Our road always was smooth – because we believe in what we are doing. Everything else just small problems (COVID is a huge exception).

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
The first time I (Aleks Fisher) walked on a professional stage when I was three years old, my wife was four, now we are both over 30 and all our life is art. First dancing, then choreographing, now photo and video, but actually all my life I did what I can do the best: see the talents and direct them. I think this is what separates us from a lot of others, that’s what I called the Artistic Brand. But artistic brands are a little bit different than tech, or manufacture, etc. Here brand crates when you find the best photographer, who never will be doing retouching or editing on his work, which most photographers do, they work 3 hours on a beautiful engagement session and then 20+ hours spent seated by the computer… In my opinion those photographers are more editors than photographers comparing the time they spend for each work. In our company, we look for the great photographers, who do photography ONLY, we look for the amazing artists who do beautiful retouching work, etc. Everyone should do what they can do the best and more important: what they have passion for. Our business – is art, that’s why we are not charge for the time, we simply don’t have any packages where you pay for time, only for the product.

What sort of changes are you expecting over the next 5-10 years?
I think we will make a loop and return back to real-life art, what we actually can touch. I think when we don’t have enough online we more for virtuality but now we don’t have enough tactile sensations but a lot of virtual life, so I think people will want to have more real-life, what you actually can touch.

Pricing:

  • Any Art session (engagement, maternity etc) $350-500
  • Newborn $700+
  • Weddings starting from $2700

Contact Info:


Image Credits:

Lana & Aleks Photography

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