Today we’d like to introduce you to Abby Gearhart.
Hi Abby, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
In May of 2020, I started wanting to design sweatshirts so I started making them for myself as a quarantine hobby. Then, in August I decided I wanted to start a business making sweatshirts, but instead of by hand, I wanted to design them digitally. I really wanted the mission behind my brand to be impactful, and that is when I decided on the mission of self-love. Then, I started designing my first hoodie and launched September 2020, and now have many many different products! I will also be launching my summer collection at the beginning of May which will include two new hoodies, three tee shirts, and one crewneck.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
There were of course the usual obstacles of having to figure out how to run a business properly, but the biggest obstacle has been patience and persistence. Nothing happens overnight, and sometimes it is difficult if a product is not selling as well as I thought, or if one week I don’t get as many orders. But, if I keep being persistent and working hard, it has always paid off.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Right now, I am a sophomore at Pepperdine University. I am a liberal arts major obtaining my multiple subject teaching credential in hopes of becoming an elementary teacher when I graduate. In regards to my business, I think my designs all being hand-drawn and with mission and intent behind them makes my business stand out. Also, I want my business to be a community. I have gotten to know so many of my customers and hear their stories. I want my brand to be uplifting and make people feel loved when they are wearing it.
We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Since I started during the pandemic, I am not sure what running a business is like outside of a pandemic, but there have been challenges. Many businesses have struggled during the pandemic, so starting a new business has not been easy. People are not shopping as often for things that are not considered a necessity. Luckily, I am a lounge-wear brand and during this pandemic, people have been wearing comfortable clothes way more than they used to.
- Email: firstname.lastname@example.org
- Website: sweatsbyabbyg.com
- Instagram: sweatsbyabbyg