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Inspiring Conversations with Yara Jasso of Shelhamer Real Estate Group

Today we’d like to introduce you to Yara Jasso.

Hi Yara, please kick things off for us with an introduction to yourself and your story.
I’d say I’m an LA girl through and through. I was born in Michoacan, Mexico and my family emigrated to Downtown Los Angeles when I was a baby. I grew up in Echo Park, and when I was 18 my parents bought their home in Glassell Park/Mount Washington. I scooted off to college then lived in a kick-ass loft in downtown LA while I worked in the corporate life. This was before downtown LA took off – I had a MASSIVE loft (which doubled as my dance floor) and paid $1400 in rent. Unheard of today! It was a block away from the Golden Gopher. Any true local will know it. This is also where my love of Art Deco and Renaissance revival architecture started. Downtown LA has SO MANY hidden gems!

My career in real estate sort of fell in my lap. My education and background is actually in transportation planning with an emphasis on environmental compliance. I worked for some of the largest engineering firms in the world for 20+ years out of college.

When we found out we were having our first child, I took a break and was a full-time mom. Next thing I know I’m out for a full four years with my second child. As I was starting to come up for air, my husband’s Real Estate Brokerage, The Shelhamer Group, was growing and needed help – so naturally, I stepped in. First part-time, then on a full-time role.

It was a natural progression I’d say because I was always involved in city development and neighborhood planning in my job, and real estate is a big part of that. I was well versed in leading community meetings, talking to neighbors, and understanding their concerns and needs. In my current role as Operations Director for the Shelhamer Group, while I use all those skills to connect with clients, I mostly run the day-to-day schedule and assist our agents. Anything from marketing, event planning, collaborations, media & interviews, and speaker roundtables – for the agents & Broker.

I tend to gravitate towards design-forward events – collaborations – an elevated experience for both our clients and our agents to participate in. Touring Case Study homes is my favorite – Pierre Koenig’s Stahl House -1960- is my favorite. Architecturally significant properties and homes are our specialty – Mid Century Modern, Spanish Revival, Modernist homes. Around North East LA and Pasadena we see a lot of beautiful 1920s California Craftsman homes.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The biggest struggle I had when I started in Real Estate as a business owner was time management and balancing full-time mom life and a new career. I had only ever known the 9-5 before this time, so working 14 hours a day AND being a mom – I had a few breakdowns. I’m a planner by nature, but if you have kids you realize a lot of things never go as planned! So rolling with the punches happened every day – prioritizing the Brokerage tasks – and turning off the phone when the kids need me.

And a lot of coffee!!! I love coffee. You know those people that quit coffee because of this or that – I will never understand it. I love it. I can’t wait to go to sleep just to wake up and have my first cup!

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I am the Operations Director of a Boutique Real Estate Brokerage based out of Highland Park – in North East LA. I manage all operations and support for our agents and also plan events, collabs, client relations, etc.

We are a close-knit group. We connect with our clients because we are so real and raw when it comes to our approach to guiding you through the buying/selling process. So many agents sugar-coat and yes you to death. We are not that. I found in business it is 1000% better to get to the point.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
People can reach out anytime – by phone, msg, Instagram DM, or email – I’m easily reachable! I particularly love connecting with my fellow Angelenos! It’s fun to meet someone that remembers local spots in my old neighborhood in Echo Park that aren’t around anymore and reminisce about childhood years. The biggest compliment/support anyone could give is a referral to anyone looking to buy or sell. Because Spanish is my first language, I find our older generation Latinos are very comfortable talking with me about their needs and desires when it comes to their real estate goals.

Contact Info:

Image Credits
All My photos

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