Today we’d like to introduce you to Stela Hollander Meyer.
Hi Stela, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I have been interested in real estate for most of my life. I started by renovating and selling my own homes. I was living in Marin County at the time I started, most of the houses available for sale were outdated mid-century or very old victorian style homes. They were in livable condition on the surface but in reality who could live with the old carpets or mid-century brown stained wood panels? The Victorian homes were sometimes rickety. One thing I noticed about each house was that they were very small compared to Southern California homes, none of them had a laundry room. Having small children, a laundry room wasn’t a luxury, it was a necessity! So I started my own trend of building a laundry room in every home I bought. When I came to Los Angeles, in particular Hancock Park, I noticed the homes had, as we say in real estate lingo, the “good bones”.There were so many styles to choose from and they were mostly in decent shape. However, the dream laundry room in my Hancock Park home wasn’t done yet. Once again, I embarked on creating a great space for it. This time, the possibilities were endless with the more generous square footage.
Four years ago, after finishing my last home, I was invited to join a real estate brokerage and the rest is history. I went from being a kindergarten teacher to a language instructor, to a home flipper, to REALTOR. The two things that drove me to real estate were the love of homes and architecture and the desire to help people.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Not at all. Real Estate is a very competitive business to break into. In the beginning, it takes time for people to recognize you as a realtor. Most people that you meet seem to have a realtor in their family or already be working with someone. It requires a lot of patience and professionalism. To create a business takes time and money without knowing where your next pay check is going to come from. If you are doing your job right, everytime we finish a deal we start all over again. It’s an endless cycle of sales. Some say it’s a combination of luck and hard work; I think we create our luck with hard work. The ones that resist the test of time grow as a person and professionals. This is not the business for the faint of the heart. Regardless of my extensive knowledge of the investment part of real estate, I also had to learn a lot of new things when I first started working. For example, I learned about contracts and local rules and regulations. It’s an ever-changing landscaping.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I am a realtor and consultant. I offer a pre-listing consultation that is free of charge for clients. I have a great eye for staging. I can advise according to neighborhood and demographics. I help people across the board and across the city. Having lived in the Los Angeles WestSide in addition to Hancock Park, I am very familiar with the metropolitan Los Angeles area. I also do business in the South Bay. I have spent a lot of time around the Hollywood Riviera and it became one of my favorite beach towns. It makes me happy to help people achieve their dreams. Buyers, sellers or lease listings are always welcome.
What sort of changes are you expecting over the next 5-10 years?
Other than the show business industry, Southern California is known for its lucrative real estate investments. These are also probably the two most competitive markets in our area. In terms of the industry I predict it will become even more competitive since we have so many realtors and a very real housing shortage. We now have TV shows about realtors and flippers. Some young folks may imagine that being a realtor is an exclusively luxurious job when many times it is not: it takes a lot of hard work! In the future, it will be more difficult for a realtor to get a listing for a few reasons. For one, people have a lot of equity in their houses and don’t need to sell. This is actually a positive thing because it is a confirmation that real estate it stable. For future buyers, I like to remain optimistic and tell people that when there is a will, there is a way. The best time to buy a property in five years is now because the prices will never be what they are today. It might take a couple of years to find your dream pad but with patience, good communication and diligent realtor, you will have a fruitful outcome.
- Instagram: @stelameyerhomes
- Facebook: stela meyer homes
Some photos by Brian at Creating Vision Studio.