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Inspiring Conversations with Miriam Garcia-Rosas of HoneyGalFash

Today we’d like to introduce you to Miriam Garcia-Rosas.

Hi Miriam, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was born in Veracruz, Mexico and I am 26 years old. I came to the United States at the age of ten with my mom and sister while my dad was already located in California. Ever since then, my life has completely changed, I can say it was a good change. The hardest challenge I faced during that time was the change in language. Having to learn a new language at the age of ten was not easy, I remember my parents bought me a dictionary that would translate English to Spanish in order to help me translate my fourth grade homework. Several challenges came after, but nothing was impossible. Thanks to all of those challenges, it molded me to the person I am today and I am very thankful for it.

Now fast-forwarding to what my life is today, I am grateful and thankful to be where I am. When I started my journey with Honeygalfash, I started with no knowledge of what running a business was. As a first-generation immigrant and DACA recipient, I had no knowledge or background of entrepreneurship. I graduated from California State University Los Angeles in Spring of 2019 as a Graphic Communications major. I started looking for a job that correlated with my major in the fall of 2019, I wanted a job that had to do with design and creating but of course with no previous experience, it made it difficult. I can say I applied for jobs for six months. I did get interviewed by some but it was always a “Thank you for coming.” I gave up looking for jobs in my field after six months. By then, it was when the world went chaotic and Covid started so I decided to just stay at my current job that was with an Ophthalmologist, which had nothing to do with my degree and wait a few months.

Beginning in June 2020, as I was scrolling through Instagram, I came across a boutique, I decided to check out their website and that’s when the idea popped up in my head. I was like “I love design and fashion. What if I start my own business?!” I brought the idea to my parents and of course as always they supported me 100% and that moment was when I opened youtube and all my research started.

Youtube taught me literally everything from the background to the surface of running a business. There was this one specific channel I watched everyday @bossmamajackie on youtube. I watched youtube videos for two weeks straight and I would take notes of everything. I would watch them during my lunch at work and take notes. All my ideas were written on my agenda and It took me around five months to get started. I officially launched my online shop “HoneyGalFash” on November 13, 2020. I can say my launch was successful, friends and family supported me.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The past year and a half has been a rollercoaster, I have officially been running honeygalfash for a year and five months. I can say that the road has not been easy. There have been ups and downs but I have learned so much from my experiences. I have been doing online since the beginning and also I started doing pop ups for a year already. It has been great to meet other business women and learn from them. There have been days when I do want to give up on my business because some days are harder than others. I doubt myself, I lack motivation but other days, I push myself because I know I can do it and I will. As they say, Rome was not built in a day. Everything takes time, I want to be successful in life.

My main motivation is my parents. I want to show them that I can do it, I want to give them back what they gave me. I am so grateful for my family, they have been my supporters since day one. They are always helping me when it comes to my Pop Up events from loading up the truck with all my stuff to setting up my stand at the event. My biggest dream in life is to buy my parents a home, a home that they don’t have to pay for. I’m sure many people can relate to that dream.

Running a business while having a full-time job was hard. Having to balance both was overwhelming. However, I decided to quit my job late March and give it my all to my business. It’s been a month since I quit and I have been the happiest since then. As a one person job there are days that are harder than others, but I wouldn’t want it in any other way.

As a DACA recipient, I want to show that we can also make it. If I can start a business, anyone is capable of doing anything they put their mind to. It all takes dedication and how bad you want it. I have been working hard every day and I know one day will pay off, I am just waiting on that day. I am ready for what is coming.

As you know, we’re big fans of HoneyGalFash. For our readers who might not be as familiar what can you tell them about the brand?
My purpose with HoneyGalFash is to deliver fashionable, comfortable and effortless clothing pieces to women. I want to provide outfit pieces that will boost a woman’s confidence. HoneyGalFash will always provide high-quality clothing pieces at the most reasonable price. I try to bring in pieces that fall under the neutral aesthetic style but also bring in some pop of color. I am so grateful and thankful for every order I receive, my heart bursts with happiness every time I receive an order. I try to give all my customers the best experience when they shop from HoneyGalFash, I ship my orders the next business day and something that sets me apart from others I can say is that I offer local drop off and pick up to all my local customers and those orders are ready in less that 24hrs. I’m willing to drive a few miles just to drop off those orders for my girls. It’s always great to meet my customers in person and interact with them on a more personal level. I have pop ups monthly just so my customers have the opportunity to look at the clothing pieces in person and I get to interact with them. HoneyGalFash is an official vendor at the Rosebowl Flea Market space 732, so every second Sunday, I get to meet so many amazing people and I am very thankful for every single person who stops at my booth and shops with me. I have always been that shy and introverted person, but my business has made me open more and be more talkative to others. It has not been the easiest, but I am slowly growing apart from the shyness. My proudest moment with HoneyGalFash so far has been being asked to be part of VoyageLA, this is a huge milestone for me and my business. This opportunity has made me push myself even more because I know anything is possible. I never imagined my business would ever be featured in a magazine.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
Something that I learned with Covid-19 crisis within the clothing business is that some people will continue to shop regardless if we are on lockdown or not. When I first launched HoneyGalFash, part of the country was still closed but some people still continued to shop to get ready for when everything finally opened. Something else was that at every pop up I had, I needed to have a hand sanitizer for my customers to keep them safe when they visited my booth.

Pricing:

  • $10-$80

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