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Inspiring Conversations with Loren Israel

Today we’d like to introduce you to Loren Israel.

Hi Loren, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I had a very early love affair with music. My grandmother would pick me up from school and I remember very distinctly she would turn on the radio and at a very early age she noticed how I would go crazy listening to the radio and singing along. The next time she picked me up she had a 45 and the song was locomotion. I went home and my grandmother taught me how to put that 45 on the turntable and I must have played the locomotion for three or four hours. When I was a bit older all as neighborhood kids started skateboarding and we would go to the skate parks like Marina del Rey, skate park, upland, skate park, Oxnard, skate Park skater, cross and Reseda and the older guys would be listening to this new music called punk rock music.

Furthermore, they wouldn’t let us actually skate unless we paid them to cut our otherwise nappy long hair and diet and it was called crop top and die. True story. So as we all were skateboarding, we listened to this new music called punk rock and I loved it. So instead of skateboarding all his neighborhood kids started playing music. I played guitar. Jim sang, Eric played bass and Carrie played drums and we started playing backyard parties with artists and bands in our neighborhood, one of which was bad religion. So as we got better and better, I ultimately was lucky enough to get a couple of record deals and a publishing deal. But those fell through because our lead singer believes it or not joined a sex cult and had a drug abuse problem. I went back to school but I couldn’t shake the music. I loved it! I loved going out and seeing bands. I loved seeing new bands and new sounds and one record industry executive saw me out and about and asked me if I’ve seen any great bands. I said yeah and I told him the names of the bands.

Well lo and behold, those bands became super huge. I asked this guy so what do you do? What does your job as an A&R person do well? I go in the office. I listen to music. I write letters, take meetings, listen to more music, write letters make calls, take me meetings. I get the office at about 11:00 a.m. leave it about 7:00. I then go to the club starting it at 9:00 p.m. or 10:00 p.m. I get home at 1:00 a.m. and I do it all again.

And I’m like that’s the job for me!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’ve been doing music professionally for a few decades and I still have a great deal of love and passion and curiosity with it. I love helping emerging artists. I’m super good at it. I’m constantly learning and I’m constantly curious which is the only way to survive in anything you do. I’m lucky enough that I’ve taken a hobby and a passion in my life and I’ve made it a career to say that there are no obstacles is obviously ridiculous. The important part of the question here is not. What were the struggles but how did you rise above those struggles? What really makes the character of a human being? It’s not how many times that person has been knocked out but how gracefully they picked themselves up and learn and get right back in the ring so failure is inevitable. It’s how you learn from that failure and grow is how much grace you have.

Alright, so let’s switch gears a bit and talk business. What should we know?
I’m a record producer specializing in getting record deals and making dreams come true for emerging artists that don’t have any record sales. No streaming sales. No demand for tickets. No demand for merchandise. Just a hope. A dream and a great deal of passion and talent. I am uniquely talented in this regard because I love doing it. I am endlessly curious. I have failed more times than I can count.

Ultimately, what I want people to know is that succeeding in the music industry is really not that hard. I am here to be a conduit to help emerging artists make their dreams come true. All you need to do is take the fantasy away and be in reality.

If you had to, what characteristic of yours would you give the most credit to?
The quality I have that make me uniquely qualified and an expert is I love music. I’m a student of music. I’m a student of songs. I’m a student of the music business. I’m a student of popular culture, but most importantly I am endlessly curious about new ideas and how to incorporate new ideas into substantive foundational concepts.

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