Today we’d like to introduce you to Krys Fields.
Hi Krys, we’d love for you to start by introducing yourself.
I was born and raised in the San Fernando Valley, California. At the age 15, I lost my mother and was forced to survive the best way I could. I got caught up in the street life just trying to figure out how to survive and take care of myself. Because I was known throughout the city, I was able to create some meaningful relationships. As I got older, and my lifestyle shifted, I was introduced to the game of golf through a friendly challenge. I took on the challenge and from there, I developed an infinite love for the game of golf. I had a few peers take me under their wing, which allowed me to sharpen my golf game. While golfing, I learned that there are a lot of kids who want to play and learn the game but are not able to afford the cost of golf instruction, tournament entry fees and travel. While gaining access to these “exclusive” country clubs I noticed a void that needed to be filled amongst my community. I also noticed a lot of people that looked like me that were also starting to golf, so it made me ask myself “why are there not more adults and kids playing this game?” What I found out, hurt me personally because of the struggles I had as a kid. I did some research and started to navigate through the golf culture. Through my research, I come to find out that not all kids are given the same playing fields as their counter parts. So much of this has to with finances or the lack there of. Kids should not have to suffer just because the parents are not financially able, and they are trying to make do the best way they know how. So, because of this, I have made it my mission to uplift the golf community and focusing on those that are less fortunate for whatever reason. I homed in and started Society 61 to make people aware of the past experiences endured by our trailblazers in golf and to never look back because the future is brighter. I am now also a successful entrepreneur with various businesses that allow me the connections and opportunity to put on golf tournaments like the one I just did on June 20th that raised money for adaptive golfers and shed light on accessibility on courses.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My life has had its challenges as many others also face, but I am grateful now that I have grown into a place where I can now do something I love, while helping others. My mother was wheelchair bound due to polio, so that was very hard to watch her suffer through that illness and sadly, she passed away when I was a teen. I often think about the lack of having a positive community around me that could have helped me not make some of the decisions that I made early on in life.
Alright, so let’s switch gears a bit and talk business. What should we know?
Society 61 was launched in 2021 to celebrate the 60th anniversary of the pioneers of 1961 who paved the way for golf to become the culturally diverse sport it is today. Through our love for golf and culture, we continue their work by creating golf clothing that combines traditional style with the best available technology and materials. As your go-to clothier for everything golf and more, join us as we continue the tradition of breaking barriers and growing golf.
As a movement, you will continue to see Society 61 share the history of golf to keep the cultural legacy going. You can count on us to engage and support junior golfers of color gain access to exclusive golf courses, and provide funding for tournaments.
Our Mission at Society 61 embraces our diversity and celebrates our inclusiveness. We resoundingly reject bigotry, intolerance, gender disparity, and racial animus. There is no place for those perspectives in golf or anywhere else in our society. We intend to see that it stays that way as we help our members pursue their passion. The future of golf must be more accessible, affordable, and welcoming to women, men, and young people of all racial, ethnic, and religious backgrounds. Achieving that future is at the heart of our mission.
Is there any advice you’d like to share with our readers who might just be starting out?
If you have a product or service, make sure you perfect that. I think that is the most important aspect of being an entrepreneur. Your value is only as good as your service or product. Word of mouth is just as important as anything else, you also want to be sure to keep your reputation squeaky clean. It will get you in a lot of rooms even without you physically being there.
- Website: www.society61.com
- Instagram: Society61golf