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Inspiring Conversations with Jacob Letson of Equity Union

Today we’d like to introduce you to Jacob Letson.

Hi Jacob, so excited to have you with us today. What can you tell us about your story?
I have always been intrigued by real estate. Real estate is a part of everyone’s life whether you realize it or not. I got involved in real estate to build relationships, expedite the learning process, build my personal portfolio and of course help as many people as possible along the way. It is a well known fact that real estate is a common theme for people of high wealth.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Smooth? I don’t think anything is smooth when you charter a new career or new territory. From my personal experience, some of the struggles are internal. Having an unwavering self-belief, picking yourself right back up when you get knocked down, avoiding instant gratification, staying consistent when you do not see things happening and holding yourself accountable, not just in business, but in life in general.

Real estate is not so much paperwork and contracts, as it is a people business and a problem-solving business. You are going to come across all kinds of people with different situations and different personalities. You have to be able to connect with people on a personal level, identify their needs and wants and problem solves on the fly!

As you know, we’re big fans of Equity Union. For our readers who might not be as familiar what can you tell them about the brand?
I’m a full-time real estate agent here in southern California, based out of the San Fernando Valley (Sherman Oaks). I help people with what is usually their biggest investment asset or obtain their biggest investment asset; their home.

One of the best feelings in the world is when you help someone reach a goal of theirs. The gratitude you receive from that is second to none.

I’m really pride myself on going the extra mile, being completely transparent with everyone I work with, even if it is not the best of news.

I think one of my strongest traits is that I can connect with all kinds of people.

If you had to, what characteristic of yours would you give the most credit to?
Accountability, availability, and flat-out sweat equity! I love the grind, there is no better feeling than digging in and getting the job done.

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