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Inspiring Conversations with Jaclyn Bauer of Virtue Supplements

Today we’d like to introduce you to Jaclyn Bauer.

Hi Jaclyn, so excited to have you with us today. What can you tell us about your story?
As a clinical psychologist, I worked with a lot of patients who were struggle with a range of mood disorders. I noticed that many of my patients were resistant to prescription medication for a variety of reasons, yet they still needed and deserved relief from their symptoms and struggles. There were some natural alternatives on the market, but after trying them myself, I noticed that their formulation was relatively weak and they did not provide the intended effect. Many of the formulations did not use clinically tested and trademarked ingredients, they “fairy dusted” their formulation (just dusting their product with an effective ingredient not at the effective dose so they can claim their product contains the ingredient), or the kitchen sink formulation- where you just put every ingredient in the product and then the consumers are ingesting unneeded and unnecessary ingredients. Seeing all these different products and formulations out there, I decided that something needed to be done and the people and the market deserved a natural product with clinically effective ingredients at clinically effective doses. These events and experiences began the early stages of Virtue Supplements, a natural mental health supplement.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
As I think with most people and businesses, COVD-19 has been rough. There has been delays, shortage of supplies, and communication errors. I would get very frustrated when we would hit a road bump, but my husband, who is an executive in the nutraceutical industry, helped normalize my experiences and reminded me that there are always bumps along the road, but it is important to keep moving forward. Starting my own business has been a rollercoaster where there are days where we break out in a dance party to celebrate and days when I doubt and question myself.

Receiving the product was delayed due to material shortages and there were many moments where we had to sit and wait, which is very difficult for me. But physically holding the product, taking Virtue Supplements, and all the positive reviews and feedback has made it worth it.

Appreciate you sharing that. What should we know about Virtue Supplements?
Many people suffer from mental health issues and need relief, but many do not want to take prescription medication due to the side effects, lack of trust of big pharma, or it not being severe enough to warrant prescription medication. I saw how common these feelings and experiences were as a clinical psychologist working with patients in private practice, hospital settings, colleges, and rehabilitation centers. Looking into all-natural alternatives, I saw a problem with most of them being ineffective due to not using clinically effective ingredients, not the correct dosing, or artificial ingredients. Virtue was created to bridge the gap. It is a natural mental health supplement with clinically effective ingredients and the clinically effective dose.

Our first product line is for stress and anxiety and I am very proud of the formulation. I did not want to compromise on obtaining the best ingredients, so we was able to find a manufacturer who as able to make a single capsule with a liquid and powder side- therefore we were able to have the most amazing trademarked and clinically studied ingredients in one capsule. It is a very cool product because it is non-drowsy and fast acting, you can feel the calming effects in as little as 30 minutes. Many people also take Virtue for sleep if they struggle to fall asleep due to ruminating thoughts. One of Virtue’s active ingredients has been clinically shown to shorten the time it takes to fall asleep as well as improve sleep quality.

Is there anyone you’d like to thank or give credit to?
I have been very fortunate that my husband, Casey Bauer. He has been a huge help with launching Virtue Supplements, and it could not have been done without him. His knowledge, support, rational mind, encouragement and love has not only been a game changer in my life but also in the creation of Virtue. Casey, who works in nutraceuticals, has made many wonderful friends and contacts throughout the years and they have been very supportive in helping me and pointing me in the right direction. It was nice to feel that I was not on an island by myself, but there were many people out there supporting and cheering.

I also have a couple of good friends who were launching a company around the same time, and we have all been very supportive sharing what worked for us, what didn’t, and who has helped us along the way. Starting a company reminded me of when I first gave birth to my oldest son, they both took a village and there were so many amazing friends and family members who helped me and supported me. Without all that love and support, Virtue would not have come into fruition.


  • $39.99 – however you receive 10% off if you join the mailing list
  • $36 subscription order 30/45/60 days
  • Free shipping
  • 10% off if you leave a review

Contact Info:

  • Email:
  • Website:
  • Instagram: @virtuesupplements
  • Facebook: @virtuementalhealthsupplements


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