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Inspiring Conversations with Gia Ching of GCC Consulting

Today we’d like to introduce you to Gia Ching. Them and their team share their story with us below:

Gia Ching isn’t just a girl who can design and code websites (although she’s been doing that since she was 14). She’s a digital marketer, designer and the founder of GCC Consulting, a local digital marketing and design agency that is on a mission to inspire the next generation of female entrepreneurs to find their niche in digital.

FACT: Digital marketing and web development/ coding is still a male-dominated industry with only 26% of coding jobs held by women.

Gia founded her business in 2018, and in just three years, GCC Consulting has become a leading digital marketing and design firm for top med spas, plastic surgeons and up-and-coming beauty brands. Gia and her team work closely with their clients on strategic planning and full brand build-outs ranging from copywriting, logo design, color palette explorations, typography, photography, videography, digital marketing and website design.

How did you first learn to design websites and what led you to start your own business?
When I was 14, I had a Xanga blog and a Geocities website by Yahoo. This was back in the day when dial-up AOL internet was the norm and before the days of Myspace. I would spend my free-time learning HTML with the goal to simply make my profile page look cute. I then began to make templates for my friends and then it grew into designing websites for family friends and small businesses in college. During college, I also worked as a social media coordinator at a well-known Los Angeles marketing agency and worked my way up the corporate ladder eventually getting promoted to Digital Marketing Director. Throughout my 20’s and into my early 30’s I was fortunate enough to work as a marketing director for a few large beauty brands but always freelanced website projects on the side.

Over the last few years, I became known as the digital marketing go-to girl in Los Angeles and Orange County in the industry. This eventually led me to my current path of leaving my 9-5 corporate role and founding GCC Consulting.

I officially launched GCC Consulting in late 2018 and now we have over 30 local clients and even some international clients in Europe and Asia. We offer full-service omni-channel digital marketing services including SEO, paid advertising (PPC), social media, website design and development, branding services and consulting services.

What is your advice to young women:
Follow your passion. Nothing ever comes easy but you build resilience if you stay focused and passionate about the work you are doing. I would encourage young women considering a career in digital marketing or tech to explore niches they are interested in and intern for a few companies. It’s a great way to grow both personally and professionally.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As with running any growing businesses, the road has not always been easy but I wouldn’t trade it for the world. I am so grateful that I am able to work with such amazing clients and brands and truly make a positive impact in their business. To me, being your own boss and running a business comes with putting in the long hours and being available whenever needed to make your business operate even if it means sacrificing my weekend from time to time.

We’ve been impressed with GCC Consulting, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
What separates us apart in this space is that we are vertical-focused and we specialize in marketing and branding for medical professionals, plastic surgeons, med spas and up-and-coming beauty brands. 

OUR MISSION: Our company’s mission is to enable brands to make an impact in their industry. We strive to help small to midsize businesses meet the needs of today’s ever-changing digital world. 

OUR VALUES: Our company values are to embody Innovation, Honesty, Integrity, Education & Community. Above all, we believe in influencing brands and businesses to make a positive difference in the world. We are also dedicated to helping women find their passion in tech and marketing and offer a comprehensive quarterly internship and mentorship.

What makes you happy?
I truly love what I do. ☺ There is no other career or business I would rather be in. I feel so fortunate that I get to fuze my passion for beauty and aesthetics with my technical background every single day. There is nothing more satisfying than building something out of nothing and making my client’s vision come to life. Seeing how much my clients love their websites and brand, seeing my logo and designs on beauty products and inside medical practices- it is all so undeniably rewarding.

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