Today we’d like to introduce you to Elizabeth Borsting.
Hi Elizabeth, so excited to have you with us today. What can you tell us about your story?
During college, I interned at one of the largest entertainment public relations firms. Their client list was a Who’s Who of Hollywood, and my dream job was to be an entertainment publicist. Celebrities came in daily–Demi Moore, Bruce Willis, Shannen Doherty, Priscilla Presley, John Travolta–but the excitement of working in entertainment eventually wore off. After that, I dabbled in fashion and retail marketing before accepting a position as the PR manager at a major hotel and attraction. After three years, I left to start my own company. My very first client was a new restaurant that had just opened in Long Beach – Yard House. They were my client for the next 20 years, and I had the pleasure of watching them grow. I opened more than 50 restaurants as their public relations consultant. As they grew, so did my client list.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
For the most part, it was a smooth ride. But behind the scenes, I was raising two kids. There were times I’d be speaking with a reporter from the L.A. Times while cradling a baby. Back then, in the early aughts, being a working mom with a home office wasn’t all that acceptable. There was no Zoom or Google Hangouts – so it was easy to appear to be all business. Today, the business world is much more forgiving when it comes to working and raising a family. My kids knew that when mommy was on the phone, they had to wait until she was finished – unless it was an emergency.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I actually have a few businesses and side hustles. Elizabeth Borsting Public Relations, Inc. specializes in hospitality and works with an array of restaurants, hotels/inns, tourism, and wine. Past and present clients have included Yard House, as I mentioned, The Willows Historic Palm Springs Inn, Downtown Long Beach Alliance (TBID), Michael’s Restaurant Group, Saddle Peak Lodge, AVIA Hotels, and Westlake Village Inn, just to name a few. I am also the founder and organizer of Dine Out Long Beach, Restaurant & Cocktail Week, the city’s premier annual dining event held every February. In addition, Dine Out Long Beach also hosts Sip Trips to Santa Barbara Wine Country a few times a year where we charter a luxury bus for the day, visit a wine estate where we meet with the vintner, and/or winemaker for a guided tasting and vineyard-style lunch. I am also a travel writer and author of nine travel guides.
I’m really proud of establishing Dine Out Long Beach, Restaurant & Cocktail Week. Unlike other Restaurant Weeks taking place throughout the country, we receive very little support from the city. I really hope that changes. We have an amazing partner with our local newspaper, the Grunion Gazette, as well as many wonderful sponsors. Dine Out Long Beach’s main objective is to support our community’s restaurants. Our fees to participate are extremely low–and have never increased in our seven-year history–but our level of marketing, advertising, and public relations is really extraordinary.
Are there any books, apps, podcasts or blogs that help you do your best?
For inspiration, I really love the podcast “How I Built This.” Host Guy Raz interviews entrepreneurs who created well-known brands and takes a deep dive into their successes as well as their failures. One of my favorite books is “The Judgment of Paris” by George Taber which chronicles the blind tasting hosted by Steven Spurrier where the Americans from Napa beat the esteemed French winemakers. It is such a great story and really gives a wonderful history of California winemaking and how Napa came to be. On social media, I follow The Best Drink Ever for the latest in cocktailing, Foodnessgracious for recipes (and the photography is gorgeous), and Wine Babes Club.
- Email: email@example.com
- Website: borstingpr.com and dineoutlongbeach.com
- Instagram: @elizabethborstingpr_inc and @dine_out_long_beach
- Facebook: @BorstingPR and @LongBeachRestaurantWeek
- Twitter: @BORSTINGPR and @LBRestaurantWk
- Youtube: Dine Out Long Beach