Today we’d like to introduce you to Edgar Herrera.
Hi Edgar, please kick things off for us with an introduction to yourself and your story.
This business I’ve built was not something I had planned to do, nor did I think about the possibility of starting a business in the first place. During the pandemic in June 2020, I was bored and like everyone else in quarantine, I tried new things in the kitchen to keep myself occupied. I had made chocolate-covered strawberries for myself and brought extra ones to a party and everyone loved them.
My cousin posted them and people began asking who made them and if they could place an order. She gave them my contact info and slowly I started to get orders. It wasn’t until July of 2020 that I turned to social media to promote my business. I’ve been able to use platforms such as TikTok, Instagram, Facebook, and Snapchat as tools to share my craft with even more people. It wasn’t until October that I quit my part-time job and decided to go full-time with my business. It has definitely been a scary and stressful journey with not knowing if this would work out long-term and being independent with running this business, but it was definitely a risk worth taking.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Every worthwhile journey has its struggles, so of course, the process of building and managing my business was by no means a smooth ride. I faced many bumps on the road with both making the strawberries themselves and the professional aspects that come with creating a brand. When it comes to making orders, one of my main struggles is that I would have a hard time finding quality strawberries for my orders. I would go to five different markets trying to find the perfect-sized berries. It wasn’t until I was introduced to the Elias Produce in Downtown LA that I was able to solve this obstacle that I struggled with. Another struggle I had was learning how to be professional in running my business since I did not have many people in my life to give me advice on this. I had to push myself out of my comfort zone and teach myself how to interact with customers, answering order requests in a timely manner, and more. Something I still struggle with now is managing everything behind the scenes in this one-person business. I have all the responsibilities of managing the money, restocking material, making orders, taking and editing photos, and running multiple social media accounts.
Appreciate you sharing that. What should we know about Dipped Fresas?
My specialty is chocolate-covered strawberries, but as my brand started to evolve, so did the items on my menu. I now offer cake pops, cakesicles, chocolate-covered Oreos, breakable hearts, and rice krispy treats as well. I believe what makes me stand out from other businesses is the amount of detail I put into every order. I don’t make your ordinary chocolate-dipped strawberry, I can transform a dipped strawberry into your favorite character. I am very proud of how much recognition I have received within the short time I have been running this business. Seeing how much support I get for my craft not only makes me feel proud but also made me feel like all the risks I took were worth it. What I want readers to know about my brand is that there is no request too grand or too complicated. I aim to deliver what my customers request to not only give them delicious treats but to also make quality treats for their special events and loved ones.
What does success mean to you?
I don’t think there is just one way to define success, for me I believe success means being able to be financially stable. With everything that has happened in the pandemic and people struggling to provide for themselves, I think financial stability is an important aspect in defining success. However, I think the most valuable definition of success is being at a point in life where you are happy with what you do. You should be able to wake up every morning and feel more excitement than dread when thinking about your day.
- Instagram: @dippedfresas