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Inspiring Conversations with Beth Loughman of Tiny Elephant

Today we’d like to introduce you to Beth Loughman.

Hi Beth, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Thanks for allowing me to share my story.
And to be fair – to really tell it, I have to start with the present-day.

Today, my philosophy is rooted in empathic solutions, thought leadership and ethical business practices – one that shifts sh*t to a new quantum field of possibilities and impact. Since starting Tiny Elephant (TE), I’ve worked feverishly to build an ecosystem of talented, authentic, good human beings. I’m so lucky to be working alongside them – the integrity, commitment to quality, and emotional intelligence surrounding me is very cool.

This blend of consciousness and creativity saved my life. It’s allowed me to be a walking, talking service model for change, a real-life reflection of the mindfulness I’d envisioned for so long.

Here’s the abridged version.

As an Advertising Executive, I spent over a decade pressing the gas in the fast lane – climbing the ranks in big agencies to brush elbows with the likes of General Motors, SC Johnson, MillerCoors, FX, Zillow, Apple, Netflix, Intel, and Ferrari. My role? To be the lynchpin – for clients and partners alike. It was my responsibility to launch major creative campaigns and programs, a.k.a. master the art of producing high-quality work with award-winning results.

And while there was a lot of greatness, there was also a lot of conflict. For years, I listened as management told clients what they wanted to hear, sacrificing ethics for the sake of bonuses. I saw and participated in many drunken client dinners that went off the rails. It wasn’t surprising to see a C-suite executive stumbling through the office on Thursday morning, still drunk from the night before. I saw senior leaders watching porn in their offices. The partying, the expense accounts, and the #MeToo behaviors – they were (and are) real.

I’m not sharing this for clickbait drama. I’m sharing this so you can see why my exodus had to happen with haste. As the toxicity accumulated, the fast and furious mentality soon became my mechanism for survival. Imbibing in drugs and alcohol became the norm – my norm. And it was only when I took it too far that my career came to an abrupt halt.

I’m not going to paint it as rainbows and daffodils…it was rough. I left the agency lifestyle and embarked on a quest of self-exploration and healing. A year after cleaning up from my drug and alcohol dependency, I finally had a clear head. I began architecting my next stage of life. As I figured out what that could look like, I began working on several passion projects at once – which unbeknownst to me, would become the foundation of TE today.

Now, community and connectivity are the leading forces behind TE:

Music labels by and for the artists.
Integrated telehealth for kids with challenges (without red tape).
Accessible online schooling with high-production quality.
Sustainably crafted products and establishments.
Conservative religious organizations reimagined into inclusive spiritual centers.
Needs-based community hubs addressing our greatest sheltering and resource challenges.

These are some of the projects TE partners on. As a spiritual entrepreneur, this is how I answer my call to serve. One project at a time, I’m trying to bring in the light.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My journey to holistic health and elevated consciousness has been clunky, blessed, and complex. Removing toxicity forced whiplash, at times. The best exercise I learned was to embrace honesty. I wouldn’t keep my learnings to myself. I opted to be real, raw, and open with people I met and projects I undertook. That radical honesty allowed me to shift.

A mentor of mine once said, “Don’t concern yourself with right and wrong. Your actions create results. One action or decision creates one kind of reality. Another creates a different world altogether.”

And she was right.

Now, I live an organic lifestyle. From meditation to daily gratitude and airplane mode, my new habits are deeply embedded in the way I show up for my team and my clients. If I’m not heart, mind, body healthy– the team can tell. It’s why my personal, custom-made spiritual routines and meditative practices are critical.

Like all others, being a human in this world presents 3D challenges. I find myself dancing in the polarity of it all, finding comfort in TE. This company is my declaration for change, an ascended stampede that moves through different industries and media cycles. We create new ways forward, transmuting dark to light.

Alright, so let’s switch gears a bit and talk business. What should we know?
Agencies need a radical reframe – or a complete demolition and rebuild. And that’s exactly what we’re doing here.

TE is a Creative Impact Studio harmonizing with brands focused on humanity and radical creativity. We’re a free-thinking decentralized collective. A co-op of corporate-bred, ex-agency, independent strategists and renegade creatives, redefining the scope of (how we) work.

I like to think of it as my solutions-focused rebellion against the ad industry. From start to finish, we think disruptively. Essentially, we combine entrepreneurial agility with big-business acumen to create emotionally intelligent, integrity-first omni-channel campaigns.

Our rally cry is using compassion as currency. We reject any form of emotional manipulation – be it through targeted sales funnels, flashy ads, etc. We do this by connecting with consumers on a real, visceral level. When you meet your audience in the places that matter most – in the ways that matter most – you build a better world. So, that’s why at TE we always start with social good.

With each of our clients, we build a custom Give Back Model ™ – one that aligns with their core values, brand beliefs, and company culture. The proof is in the impact. In its first 9 months, TE grew its revenue to six figures, funneling +20% back into social impact initiatives like justice reform, homelessness, ocean conservation, mental health support, and more.

In our six zones of genius – Production, Brand & Marketing, Creative, Research & Strategy, and Project Management – we’re exceeding quarterly goals and daily benchmarks for our clients in the music, sustainability, online learning, textile, and spirituality industries.

Fearlessly and filterlessly, we’re leaving our clients with an empowered experience – an integrated and embodied brand that consistently hits revenue targets and shows up for the community too.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
Support >>
Take 10 minutes out of your day and commit to learning what it means to be a conscious consumer.

Our new website (coming soon!) will have a slew of resources when we’re LIVE before May – yep, May. It’s been a hot minute but I knew we didn’t need a website to be successful.

Work With Me >> By reaching out to hi@tinyelephantstudios.com.

Collaboration Opps >> The TE Herd has built a supportive and prosperous community that’s growing by the day. If you feel called to do business disruptively, reach out to the email above and we’ll get you connected to begin (or continue) your rebellion.

Contact Info:

Image Credits
The first photo that says “This is Where Love Lives” was captured by Zachary Walker (@zwalkk). The black and white photo is by Bobby Quillard (@bobbyquillard.) The rest were captured by me.

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