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Inspiring Conversations with Alyssa Abshier and Victoria Nadler of Amber Sol Collective

Today we’d like to introduce you to Alyssa Abshier and Victoria Nadler.

Hi Alyssa and Victoria, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
We first got the inspiration to start Amber Sol Collective while we were freelancing for other small businesses in the events & arts industries. Alyssa had just moved to LA from San Francisco, with the intent of a career change, to immerse herself in the event and experiential marketing world. With a background in fine arts, it led her towards a curiosity for the thriving event scene in LA. Victoria had recently made the move from NYC to LA, where she was working as a prop stylist and set designer in the photo world. Having a background in photography and fine arts, the transition from sets to spatial & atmospheric design was a very natural process that led her to designing events. Being that we were consistently running in the same circles of freelance work, we ended up managing an artists’ studio and online shop, side by side, as our day job.

As we were spending everyday together in the studio, we were also getting to know each other as friends, and were learning how well we worked together. We realized pretty instantly how much our artistic visions and career goals were aligned. And when a beautiful opportunity presented itself, for us to put on an event together, we realized we were meant to become business partners. Being that we’re both Jills of all trades, and we both love having our hands in a little bit of everything, we knew we wanted a career where we had the creative reigns to do just that. The natural levels of partnership, the final execution, and creative flow that came from it were beyond our greatest expectations and we knew then and there that we had a business blooming.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It’s been as smooth as it could have been for launching an event business in January of 2020… As event stylists, our whole job revolves around bringing people together and creating memorable, one-of-a-kind experiences. And the trials and tribulations that come with being in the first few years of a business come with their own natural sets of challenges. So to take those two factors into consideration, and add the beginning of the pandemic into the mix, definitely paved a rocky path at first! However, the time it allowed us to focus on the foundation of our business plan and build something really unique and strong, ended up being invaluable and we came out so much stronger because of it. Proving that if we can get through the pandemic as a newborn small business, we can get through anything.

We’ve been impressed with Amber Sol Collective, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We are artists at our core, who thrive in creating beautiful experiences and atmospheres. Everything from branded luncheons, to weddings, to interior decor, to set design, themed dinner parties, you name it… we specialize in bringing immersive experiences to life for people to enjoy together. Through our use of floral installations, sweeping tablescapes, whimsical colors and textures, we bring an intimate and bespoke style to our work. We’re known for our upscale bohemian aesthetic, chic but funky color palettes, and our (excessive) attention to detail. We love working with individuals for private events & projects as well as brands and PR agencies who are looking to really capture their brand’s essence. What sets us apart from others is our mission to make each client feel prioritized and personalized through not only our work but our communication style and care.

What has been the most important lesson you’ve learned along your journey?
The definition of Perseverance is persistence in doing something despite difficulty or delay in achieving success, and we believe this encapsulates us perfectly. It’s taken a conscious choice to power through the last few years with a strong vision and the momentum to keep us going; but it’s never discouraged us from the hustle.

Pricing:

  • Beach Picnic Proposal Packages start at $800
  • Small events under 60 people start at $3k-6k
  • Mid to large scale events may range from $10k to upwards of $50k

Contact Info:


Image Credits
Berlynn Photography Kimberly Motos Lesley Castle Frankie Marin The Shalom Imaginative

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