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Inspiring Conversations with Talia Samuels of Outshine Public Relations

Today we’d like to introduce you to Talia Samuels.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I grew up in the restaurant industry. My father works on the produce & seafood distribution side, so he’s worked closely with chefs and restaurateurs for all of my life. Growing up, I loved tagging along to work with him as he visited his clients. He’d take me around town into various restaurant kitchens as he met with the chefs. I was fascinated by the culture, chaos, passion, and product produced by the kitchen. From a very early age, I knew I’d be involved in the restaurant industry. At 19, I got a job at a communications firm that specialized in restaurants. It was then that I discovered my second passion – public relations. I worked there for four years and loved the work I was doing. But the company provided no room for growth, and I was told I had hit my “peak” in public relations. The vision I had for my future was much bigger. So, I quit and started Outshine Public Relations. I was 23 years old. Today, Outshine PR is an award-winning agency representing an all-star roster with Michelin-starred and James Beard Award-winning chefs, celebrity restaurateurs, and iconic dining destinations. My company was recently named one of the “America’s Best PR Agencies” by Forbes. Only 200 agencies across the U.S. were included. It is such an honor to be included in the list.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My journey has not been without struggle. But as I look back, I’m grateful for the obstacles I’ve had to overcome. They’ve made me stronger as a business owner and as an individual. One of the toughest challenges was overcoming Imposter Syndrome. When I left my job to start my company at 23, the transition wasn’t easy. I struggled for years with this feeling of illegitimacy. I feared EVERYONE thought I was too young, too inexperienced, and too uneducated to own a business. Even though I was scoring major media placements for my clients in national publications like The Wall Street Journal, USA Today, and Forbes, I still couldn’t overcome this relentless, all-consuming feeling of inadequacy. There was no a-ha moment for me. But as I began taking bigger risks, and the more I pushed through my fears, the quicker that feeling of inadequacy and the voice that said, “I’m not enough” disappeared.

Appreciate you sharing that. What should we know about Outshine Public Relations?
Based in Newport Beach, Outshine PR is an award-winning agency specializing in restaurant and hospitality clients. We represent an all-star client roster of iconic dining destinations, celebrity restaurateurs, and Michelin-starred and James Beard Award-winning chefs. We’re a specialized full-service agency offering public relations, social media marketing, event planning, and photography to our clients. We pride ourselves in sharing our client’s stories and helping them foster a deep connection within their communities.

Let’s talk about our city – what do you love? What do you not love?
I’ve been living in Orange County my whole life. Seven years ago, I moved to Newport Beach. After about a week of living there, I told myself I’d never leave. I feel so connected to this city and the people in it. It’s exciting to be able to grow my business here. Newport Beach is full of life. There are so many incredible eateries here, from fine dining restaurants owned by celebrity chefs to wildly passionate and talented independent restaurateurs. Newport Beach will always be home base, but our agency is beginning to expand into other markets as we take on clients in Los Angeles and San Diego.

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