Today we’d like to introduce you to Sara Rose.
Hi Sara, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my brand in 2018 on Instagram. I became the pioneer of the “Designer Fashion Face Mask” trend that has gained popularity across the world. I made the first-ever viral “Louis Vuitton” and “Gucci” custom face-masks by cutting up my vintage designer bags, long before they became the popular trend they are today, imitated by many stores and designers around the world. The idea to make custom designer masks came from my personal fashion style. I already wore bandanas and ski masks with my “bad girl” style, so I decided to use Instagram as my platform for posting and selling custom hand-made masks. I grew a following by showing off my behind the scenes videos of how I cut & sew different styles of face masks, plate carrier vests & many fashion accessories and people on Instagram loved seeing me post my creations. Soon after, my Instagram quickly grew by the thousands & I was styling celebrities for music videos, photoshoots and tours, designing their custom looks. Celebrities such as Tyra Banks, Tyga, Kash Doll, Soulja Boy, Dream Doll, Melii, Rubi Rose, Asian Da Brat (Asian Doll), PNB Rock, Tory Lanez & many other artists & social media stars have worn my hand-crafted fashion accessories. Much of my work has gone viral on social media & published by sources like The Guardian, The Shade Room and BET.com. My brand was my own niche in the market during 2018 & 2019 with no competitors mimicking my creations yet at that time.
Fast forward to 2020 during a worldwide pandemic, face-masks are now a necessity! So I started focusing on creating my own branded designs, increasing my inventory so there’s a mask to fit everyone’s fashion preference in my store! My original, hand-made creations are now so popular as many stores & designers around the world imitate my Mask designs which has lead to a worldwide face-mask trend! In addition to starting the Designer mask trend, I have also been curating an exclusive type of event for the past year that no other Instagrammer or Designer offers- the SARA ROSE “Photoshoot Parties”. My team and I throw the event once a month, where any and all of my Instagram followers of all looks, genders and sizes can come have a true “model experience”! We give you a full MUA makeover, a professional photoshoot wearing my exclusive, hand-made headpieces and masks, and you get personally styled by me for your photoshoot. It’s no ordinary photoshoot, either- we dress up in costumes made by me! Each month I hold this event in a different state/location, mostly in LA, Las Vegas, Miami and Atlanta, (and soon New York and Texas). It’s a different theme and concept every month. For example, I did a “FAIRYTALE” Photoshoot Party in Miami in a beautiful Fairyland Oasis and I rented a real live pony dressed as a unicorn for my followers to shoot with. Everyone was dressed as a fairytale creature in Fairy wings, bralettes and head-dresses made by me.
Another Photoshoot Party theme was a Mythological Goddess theme, where I rented a Party Van and we went on a road trip. We picked up my followers from LA and played games as we headed to the gorgeous Sand Dunes in southern California and dressed everyone as Medusa and Goddesses wearing my hand-made pieces. Imagine ‘Cosplay meets Photoshoot’-That’s the idea I had about curating this sort of event for my followers. It’s a great opportunity for them to meet me and get an up close experience as a Sara Rose Model. My Photoshoot Parties are a success because they allow me to inspire all people to feeling beautiful, no matter who they are. And that’s why people keep coming back to my Photoshoot Parties. My followers even fly out from different states just to be there with me. It’s an amazing feeling for me to have a platform where I can uplift, inspire and share my creativity and love with people who look up to me. It’s very fulfilling for me to know that people go home with more self-esteem than before they came, with professional photos of themselves looking amazing and an amazing experience like they’ve never had before.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Every goal that you strive to reach has its obstacles along the way. It’s about keeping your mind on the goal and just responsibly handling the obstacles as they come, then move forward. The key to success is CONSISTENCY. Most people give up when they face an obstacle. They quit. And that’s why many people start but don’t finish. Obstacles are not FAILURE. And nobody has ever experienced success without experiencing obstacles. The ones who keep going no matter what gets in their way are the people who succeed.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
What sets me apart from other small brands are basically what makes me who I am-My talent to invent ideas, to start new trends. Between my creation of the “designer Face Masks” and curating the concept of my exclusive “Photoshoot Parties”, I have created things that people love, that people want, and that has reached many parts of the world. And I’m honored and proud of that. My mission is really just to inspire people and remain an inclusive brand that gives exceptional opportunities to people who don’t feel exceptional…people who log into their Instagram and feel insecure watching other people. Then they come to my Photoshoot Parties and get a confidence boost. My goal is to build the notoriety of my Photoshoot Parties so that I can reach more people.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I always say just reach out to people that you want to work with! Reach out to celebrities / magazines / bloggers / customers / whoever it is – through DM’s and emails- just reach out! That’s how I have worked with many celebrities was that I just DM’d them offering my products, offering my services to style them for their music videos, etc. And many times they respond! Especially if you have a good product and you articulate who you are professionally. If you want something, you just reach for it. People will respond to you! You’ll find people who appreciate and like you or your brand. I’ve grown my brand and following that way. Promo exchanges work well too. Just network and be kind to people.
- Email: firstname.lastname@example.org
- Website: https://www.sararose.shop/
- Instagram: https://www.instagram.com/sararose.shop/
Hugo Grey @hugogreyphotography Gabriel Zalazar @gabazar