Today we’d like to introduce you to Samantha Souza.
Hi Samantha, please kick things off for us with an introduction to yourself and your story.
I am a Certified Nutrition Coach, earning my credentials from the National Academy of Sports Medicine. My journey with diet and fitness has been life-long. I’ve done every diet under the sun (seriously, name it, I did it). I’ve learned many fitness and nutritional lessons over the years, having maintained over a 75 pound weight loss for over a decade.
I’ve bio-hacked and experimented with different weight loss and muscle building techniques over the years and helped many friends and family along the way. After helping many people transform their bodies through nutrition, I decided to get certified and transfer my knowledge and experience to clients all over the world! When it comes to diet, whether a client is gaining to add muscle, cutting to lose fat, or trying to change their body composition and not worried as much about the scale… it’s all a mental game. I am trained just as much about the mental side of trying to achieve a fitness goal as much as I am about the science. I’ve been where the client is, and I care about making this as SIMPLE a process as possible. My real specialty is helping people create a lifestyle for good– no more yo-yo dieting! I also train my clients to be able to eat intuitively at the end of their journey. They maintain their weight effortlessly for the first time in their life! I also pride myself on helping people get off of insulin (after being on it for 20+ years), blood pressure medications, joint pain medications… I’ve also helped regulate hormones and help people get pregnant who could not previously… all simply with nutrition! It’s a blessing and I love what I do!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My yo-yo dieting journey was tough! But without those struggles, I wouldn’t have the business I have today. Changing people’s lives is the greatest, most humbling blessing I could possibly have… In terms of struggles with launching the business, just like with anything, it’s about being FOUND. In my experience, once people find me, either on TikTok, YouTube, or Instagram, they tend to feel connected to me. But it’s the getting there part that’s TOUGH. Getting people to find me in a crazy saturated market is hard, and making sure people realize that what I offer with my Diet Destroyer program is different than any other coaching program around is challenging. Because my Diet Destroyer program comes with LIFETIME coaching, I do free consultations to see if it’s a good fit for BOTH of us. You can’t just sign up, which does create a barrier to entry that I think some people are cautious to even approach, which is hard. But is necessary to make sure they truly understand how the program and my coaching function and is different. If it isn’t something I think they would truly get a LIFE CHANGE out of, I don’t invite them into the program, and I don’t want their money. I am not in this business for the money… If I was, I wouldn’t offer coaching this way! It isn’t as financially advantageous! But it IS what is in the best interest of the client, so that is what I do. But getting people to get on a consultation isn’t always easy.
As you know, we’re big fans of The Diet Destroyer Program. For our readers who might not be as familiar what can you tell them about the brand?
I help people create a lifestyle to maintain their dream results using nutritional science and proven techniques. No gimmicks. I have helped clients go from feeling completely lost with their nutrition to being able to dictate their body composition on demand. I have also helped clients health-wise, getting people off of insulin who were on it for 20 years, simply with food. I’ve helped people regulate hormones who couldn’t get pregnant get pregnant, simply with food. I’ve helped people get off of joint medications, blood pressure meds, and more simply with food. The program does utilize a ketogenic approach, but it also utilizes the science commonly used in the body-building community. When you want to lose weight, you will, and when you want to MAINTAIN, more importantly, YOU WILL. That is what I feel is truly elusive in the weight loss space, and I want to put people back in the driver’s seat of their own life.
What would you say have been one of the most important lessons you’ve learned?
That empathy is a beautiful skill. I used to hate how sensitive I was, but without my empath energy, I wouldn’t have the relationship with my clients I have today. I become so invested in each and every one of their lives (Hello, it’s lifetime coaching!), and that energy and ability to put myself so easily in their shoes helps connect us effortlessly.
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- Website: nutritionbysamantha.com
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