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Inspiring Conversations with PaSean Ashley of MamaAunties Vegan Goodies

Today we’d like to introduce you to PaSean Ashley.

Founded in 2015, MamaAunties honors all those who have taken on the loving role of mama and auntie. Craving the richness and depth of her mother’s homemade dairy ice cream, MamaAunties creator PaSean Ashley, a vegan for over 30 years, set out to create the richest, creamiest, most delicious frozen desserts possible. What better way to help spread love to the world but through offering delicious vegan desserts that are organic and “taste too good to be vegan!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Right now, the biggest obstacle is not having adequate help. I work seven days a week, sometimes with no break. Standing on my feet for hours and sometimes having nothing but frosting as my meal in a day. I have restaurant clients, private clients and I often do pop-ups twice a week, so more help would lighten the load. I have an amazing partner who helps make the ice cream. But more help would help immensely. It’s also challenging finding the right support as the business expands.

Appreciate you sharing that. What should we know about MamaAunties Vegan Goodies?
MamaAunties specializes in Gourmet Cookies and Small Batch Artisanal non-dairy ice cream. We’re known for creating vegan desserts that don’t “taste” vegan. Many times people have had bad experiences with vegan foods and are hesitant to try it based on that bad experience. Our brand specializes in desserts that have the same quality and flavor as nonvegan desserts. I am most proud of our Butter Pecan Ice Cream, Rum Raisin Ice Cream and Coffee Cake. We use all organic ingredients when available and our products can be found at O’Cado Restaurant in Sherman Oaks, Fresh On Sunset and online at

Do you have any advice for those just starting out?
Follow your passion.! Walk through every open door! Say yes, when your doubt wants you to say no. Research, research, research! Put yourself out there on social media. And lastly, have a strong spiritual practice so that you can look at every obstacle as an opportunity.

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