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Inspiring Conversations with Michelle Mackel of Plugstar Entertainment

Today we’d like to introduce you to Michelle Mackel.

Hi Michelle, thanks for joining us today. We’d love for you to start by introducing yourself.
As a young woman, I dreamed of becoming a successful music artist and was also interested in studying about the music business. However, a few years later, I started a family and changed priorities. Instead, I joined the Army and life took me down different paths; however, my interest in music remained. I’ve also co-owned a club, produced live concerts, and created a community events business. Eventually, I determined that while it was too late for me to become a big-name artist, I could still help others achieve their dreams. That was the genesis of my company, Plugstar Entertainment. It was founded on the realization that many talented people never achieve their goals due to a lack of industry knowledge and resources. My goal with Plugstar was to help artists fill in that gap and become successful. Today, I represent a large client roster of music performers, producers, models, authors and more.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
As both a woman and a person of color, I have found the need to work harder to position myself and my company as an authority in the industry. However, the benefit of those efforts is that I’m able to share what I’ve learned with clients and provide a hand up to those just starting to reach for their dreams. One of the biggest struggles that Plugstar Entertainment has faced was the recent pandemic, which effectively placed the entertainment business on hold. I used the time to build my company’s online and social presence, as well as to build partnerships with affiliates that would be able to serve our clients’ needs. In the meantime, clients were encouraged to remain creative and build their brand so that they would be ready to jump back into performing when pandemic restrictions lifted.

Thanks – so what else should our readers know about Plugstar Entertainment?
In addition to brand development, Plugstar Entertainment’s services include: writing personal bios, electronic press kits, press and video placement, radio and social media campaigns, ghost-writing, and booking of magazine/radio/podcast interviews, television appearances, modeling contests, and public appearances. Key to the company’s success is its Affiliate Program through which it provides a network of partners to provide additional services and benefits for clients. Although based in Oklahoma City, OK, the company has both a nationwide reach and a coast-to-coast roster of clients. It is our belief that in today’s digital world, talent can be “plugged in” to opportunities from any location. To that end, we coach clients to be ready by developing a business plan that includes identifying a personal brand, trademarking it, and making themselves both marketable and financially sound. Additionally, we are set apart as a PR firm in that we make the effort to educate our clients about the ins and outs of the entertainment business so that they will be set up well for success.

What were you like growing up?
I was an outgoing tomboy while growing up. I liked to play hard, climb trees, and go on adventures. My father was in the military, and my mom was a nurse who always worked at an army hospital. My grandma’s a pastor — we spent summers with them, went to church a lot, and learned to love Christian music. I went to a Christian school in Boston and was very sheltered until moving to Oklahoma in the third grade. That’s when I was introduced to rap music! In high school, we moved to Germany where I met girls who liked to shop and who taught me to be girlie and wear high heels. I went to school on the military base there. That’s when I started traveling and became more cultured. That’s also when my artistry took off. I was able to tour and sing, be in talent shows, and perform in pubs. It was an amazing time in my life. I also joined a youth center on base, where I learned to love dancing. After high school, wanted to attend Spellman College, but my father convinced me to study multi-media design at Cameron University in Lawton, OK. I later married a soldier and moved to Hawaii with him, becoming a military wife before joining the Army myself.

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