Today we’d like to introduce you to Marilyn Pham Tasdighi.
Hi Marilyn, thanks for joining us today. We’d love for you to start by introducing yourself.
Hi! Thank you so much for having me. I’m so thrilled to be interviewed by Voyage LA. A little bit about me- I am a full time process improvement manager by day, and a business owner by night! I launched my business in June of 2020 in the thick of the Covid madness. The concept of my business, Gemini Fusion, was born during Covid as my fiance (and now husband!) & I were challenged with canceling our original plans of a destination wedding in Cabo. Completely crushed, I needed something to bring back all the excitement as we planned for a smaller scale wedding.
My very own bridal jacket started off as just a little pick-me-up for myself and honestly once I put it on, I got the wedding feels again. It was something about having my future name on the back alongside bridal-esque pearl details. I knew I wasn’t the only bride whose wedding dreams were crushed at the moment so I wanted to have a hand in cheering other brides up! In June of 2020, I started off on Etsy selling that one style (our now best selling jacket!) and it sparked creativity in me to curate & create varying styles of personalized bridal jackets. These are for the modern, fem & not-so-basic bride going through wedding planning during this pandemic! Today, we offer 25 styles on our shop & sell our luxe line exclusively at a local bridal boutique in Laguna Beach.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Oh it’s been a steep learning curve for me & I have learned so many lessons along the way. For one, I have a background in Biology so entrepreneurship is foreign to me! My first big issue was during my first few months- I did not expect the response that I have gotten from brides so in the beginning there were multiple times where I was out of stock of jackets or materials for weeks. Since then, I have focused on bettering my process to ensure I have solid inventory system. I source my materials/supplies overseas & I’m currently trying to manage the fact that my manufacturer closes for one month. My big secret, though, is that I’ve been working with a consultant since the beginning days to learn & ensure that I’m on the right path with my business.
Appreciate you sharing that. What should we know about Gemini Fusion?
Gemini Fusion is a bridal denim collection that focuses on blending chic & daring on-trend details onto a California casual denim jacket. The name was inspired by my zodiac sign – Gemini. Geminis can be gentle and curious yet impulsive. Our designs have a touch of elegance whether it be in the font or rhinestones but also have the impulsive trends, being fringe or the denim jacket style, incorporated. I created Gemini Fusion with the intention in mind to restore the wedding excitement in brides through personalized denim jackets that can be worn in the meantime & be rocked on the big day. All the jackets are hand-curated and made with attention to detail for every bride. There’s just something about the times that we’re in and being super intentional about all the details in the weddings that are happening. These statement pieces are the perfect oomph on your wedding day as it can be dressed up or down with its chic boldness. Just like the feeling when brides get when they find THE dress, we hope these jackets give brides the same butterflies. Even after their wedding, we hope these jackets hold special memories & help relieve the best of times within each wear. It’ll be a keepsake that can be worn anytime after the party’s over, cake devoured, & dress preserved.
Are there any books, apps, podcasts or blogs that help you do your best?
I LOVE podcasts. When I’m on my productive kick, I listen to podcasts every free minute I have. For Business-Handmade & Beyond, The Boss Babe Podcast, Etsy Conversations. For Life-The Alchemized Life, The Skinny Confidential Him & Her, Through Thick & Skin, Almost 30. For Wedding- Betches Brides.
- Email: firstname.lastname@example.org
- Website: https://www.etsy.com/shop/geminifusion/
- Instagram: @gemini.fusion
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