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Inspiring Conversations with Karen and Randy Garcia of House of Masa

Today we’d like to introduce you to Karen and Randy Garcia.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
March 2020 was a very exciting time for our family. This was the month we began to look for a brick and mortar locations for our dream food business. We had already purchased our equipment and the first batch of food for recipe testing. It was in this same week that Los Angeles went into lockdown due to a virus. It was hard to understand the impact this virus would have on our business, so we continued to plan, dream and build. We also continued to invest in our business, knowing that we would eventually be able to launch.

The weeks after the lockdown our lives began to drastically change. Our family suffered severe job losses and economic impact was far greater than we could ever prepare for.

In the face of this virus, we have decided to commit to our business and move forward with a launch. Although our foodservice business may look different from what we had originally dreamed, the purpose remains clear. Our food business will be the source of blessing for our family to recover from the tragic losses we have recently experienced.

We are also committed to be innovative throughout this experience and seek out creative ways for our food business to flourish during this time.

Our specialty are our tamales. They are a staple in Latinx homes and every country has their own special recipe. We make Mexican tamales with a Central American twist.

To adapt during Covid, we offer free local contact-less delivery and we use our social media presence and our website and our website to connect with our customers.

Our tamales are made with great care and consideration. They are a testament to our resilience and our commitment to succeed.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
We had to learn how to run a food business while remaining contactless. We learned to create a website and run an online delivery system. This wasn’t our original dream, but we made it magical. We streamlined our process and we have been online since the beginning. We learned to believe in ourselves and we trusted our resilience.

Alright, so let’s switch gears a bit and talk business. What should we know?
We are very proud of our strong social media presence on Instagram. We have cultivated relationships with our customers on Facebook too. In a time when we all had to be a part, we found a way to build community and connect with our customers online. We specialize with tamales and we sell them by the 1/2 and full dozen. We are best known for our trip-tip tamales. They are our most popular offering. We also offer chicken in green sauce, pork in red sauce and cheese tamales.

We are 100% family-owned.

We are most proud of our resilience in the face of a global pandemic. During this dark time, we built something brilliant and beautiful.

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