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Inspiring Conversations with Femi Aina of FEMI AINA NEW YORK

Today we’d like to introduce you to Femi Aina.

Hi Femi, so excited to have you with us today. What can you tell us about your story?
Throughout my travels across Europe, I experienced different fashion cultures, causing me to self-reflect and looked inwards about my creative process and the legacy/impact that I wanted to leave on this world through my creations. I started researching different stylists and designers that were African (Nigerian) and we’re pushing the envelope and needle when it came to fashion. I wanted to also push the needle and create and build something that reflected my culture. I want to challenge the norm and provide fashion options and concepts that speak to heritage and positive influence in global markets.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The lack of awareness of Femi Aina New York is linked to the lack of awareness of Nigeria’s and Africa’s creative sector, which includes fashion. Unfortunately, there are also stereotypes and misconceptions of Africa, which clouds the beauty of fashion in Nigeria and Africa. F.A.N.Y. aims to break these stereotypes, educate people, and convey a comprehensive story of Nigerian and African culture through their product. Although awareness of fashion in Africa has a long way to go, Africa’s role as a consumer and producer of fashion is on the rise and has slowly been gaining international attention due to social media. We strive to be a first mover in this, and by doing so, we can build a strong brand identity.

Thanks – so what else should our readers know about FEMI AINA NEW YORK?
FEMI AINA NEW YORK is a Nigerian luxury fashion brand that focuses on storytelling through collections, colors, patterns, and styles. We are passionate about modern collaborations and the advancement of Africa while still carrying the heart of our legacy, culture and tradition. Luxury, innovation & heritage—FEMI AINA NEW YORK products are inspired by the philosophy of the Pan-Africanism, Afro-Centrism and Afro-Futurism movements. Representing the pinnacle of craftsmanship, quality, sustainability and exclusivity. I was motivated to start FEMI AINA NEW YORK when I experienced fatigue with the unchallenged western-fashion industry.

Can you tell us more about what you were like growing up?
Growing up, my interests were mainly soccer and computers. I actually wanted to be a professional soccer player, I played all through high school and was even going to continue playing in college but I decided that it was beneficial to pursue my entrepreneurial endeavors.


  • YorubaLand Hoodie $130.00
  • Afro Futr Sweatshirt $189.00
  • Essential Logo Hoodie $120.00
  • Essential Logo T-shirt $90.00
  • Writing Series Hoodie Regular price $130.00

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