Today we’d like to introduce you to Cathryn Guzmán.
Hi Cathryn, so excited to have you with us today. What can you tell us about your story?
Growing up in low-income areas, I felt I had two options: lose myself to the streets and become a product of my environment or submerge myself in art and create my own narrative. As a child, I painted and at just five years old I had an art piece placed in a gallery by my kindergarten teacher. My love for art transitioned into makeup, I loved watching my mother get ready before work or events.
I was just a child so I wasn’t allowed to wear makeup but my mother would schedule days for me get my creativity out of my system and she would let me play with her makeup for hours. At just nine years old, I could apply a perfect winged liquid eyeliner. Fast forward to my high school days, I had always been advanced, taking all the AP classes, I was even placed in the International Baccalaureate program but there was this calling for me and in my heart, I knew it wasn’t with my academics. My calling was in NYC to create! To be apart of projects bigger than just myself. To contribute to society in a way that provoked emotion, a way that created confidence, a way that turned a fashion designer’s vision into reality… and I found that in hairstyling, the art of makeup and into the art of MAKING plant-based makeup. Now after following my heart and intuition, I am a professional hairdresser, makeup artist and entrepreneur with publications in Vision Magazine China, L’OFFICIEL and Life Skills Magazine. I’m working in one of the top salons of the nation: Oscar Blandi Salon and have become a business owner of Cats Canvas Cosmetics at just 23 developing a beauty brand that will give back to the community and break the boundaries and limitations set by the “beauty standard”.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Pursuing my passion has come with many failures, rejections and struggles. Some of the hardest parts of this journey has been going through so much rejection. Out of the some 50 photoshoots I’ve been apart of only three have been published and it does wear on your conscious when you put so much of your time, tools, money and effort into these shoots that go unnoticed. That’s why with everything you do, you do it whole-heartedly, you do it because you love to create and within time it all pays off! Aside from the rejection, we are all human and sometimes life just gets in the way, we go through personal traumas and the key is to channel that energy and morph it into motivation, for me I turn that energy into creativity. When my personal life weighs heavy on my shoulders, I allow myself to feel it then create something others can relate to and when your work comes from a genuine place like that, its effects are way more powerful.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I took all my knowledge over the years of being on set, what I learned from my clients and took that information to solve a problem. I could identify that the community needed a brand that was free of harsh chemicals and was the perfect combination of cosmetics and skincare. Cats Canvas Cosmetics goal is to empower the community to own their power and develop confidence through the use of natural cosmetics. What primarily sets this cosmetic line apart from other cosmetic brands is quality. Our products are proof that Cats Canvas Cosmetics puts the consumer first over anything, before any dollar is ever made we are sure that each product is 100% vegan and benefits the skin rather than mask blemishes, our products cure blemishes and prevent blemishes to ensure a more confident you.
Is there any advice you’d like to share with our readers who might just be starting out?
If I could go back to the start of my career, I would have told myself to create every living second, do not waste a single moment waiting for an opportunity… create an opportunity. Make mistakes and rather than let those mistakes define you, learn from them and evolve. Do as much free work as you can to make room for mistakes and growth. As for the entrepreneur side, get a deep level of understanding of your values before jumping into starting a business. If you do not stand for something, you fall for anything.
- Email: email@example.com
- Website: www.catscanvascosmetics.com
- Instagram: @catcam__
Jordi Foster: @itz_jordii Sho Ahsan: @shoimcreative @pingwangstudio @pmphotographynyc Moon: @thegreatuddin