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Inspiring Conversations with Bryan Beal of Building Extreme Athletes

Today we’d like to introduce you to Bryan Beal.

Bryan, we appreciate you taking the time to share your story with us today. Where does your story begin?
My passion for health and wellness started at an extremely young age. Growing up with health-conscious parents the importance of whole foods and daily exercise was a constant reminder. I was the elementary school kid with fruits and veggies in my packed lunch, dinner was served with milk or water only and if we had cookies in the house I could have two maybe three for a snack after a meal.

Daily exercise was the norm for my parents so with no hesitation, I was put in gymnastics at the age of four and started martial arts by age six. I tried nearly every sport through middle school and high school, from soccer to football, hockey to golf, I was so intrigued by movement and the limitless capabilities of the human body. Knowing this, I wanted to inspire people to live a healthy lifestyle and that is exactly what I did. I was admitted to Cal Poly where I began studying Exercise Science and dove headfirst in the strength and conditioning world. Throughout college, I interned with countless sport performance companies where I was introduced to the everyday grind of a strength coach intern. Long hours and little to no pay but I still had the desire to learn and absorb different coaching techniques, training modalities and business philosophies. I knew this industry was not going to be easy to see success from the start but my passion for performance coaching was unmatched and I knew I would make a name for myself.

After years of research at Cal Poly, endless internships and a new degree in Exercise Science, I got hired right out of college to work for several prestige sport performance companies (Top Team, ProSport) and yet something felt missing in my life. I realized at that point I had done everything “right” my whole life. I had checked all the boxes, got my degree, interned everywhere I could, worked with the best coaches and athletes but yet I felt a sense of unfulfillment. After a few more months of floating around in confusion, I finally quit and dropped everything, bought a one way ticket to Thailand where my only job was to explore both the world and my inner self. This was something I never allowed myself to do. I was nervous, terrified of the unknown but for the first time in a long time, I felt in control of my future. During my travels, I trained in private Muy Thai training camps, received my 200-hour yoga certification in India, had the honor of hearing the Dalai Lama speak, chanted with devoted Tibetan monks, was blessed by Hindu swamis and finally understood what I valued most in life.

After my amazing world traveling experience, I decided to come home, eager and ready to create my own business. Right when I got back to the states, I moved straight to Carlsbad, California for a few different reasons; the beach, family and new opportunity. I had a total of $79 in my bank account, no job and no connections in my industry. After a few weeks of searching for a job, I landed a gig with a new and upcoming functional fitness gym F45. I knew I had to find a job to support me while I was creating a new business. I worked with the company for over a year while simultaneously creating Building Extreme Athletes. Today I am proud to say I am the owner and founder of the profitable business Building Extreme Athletes where I work with individuals on our three pillars of success (knowledge, movement and nutrition) both online and in-person.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Absolutely not. If I’m being honest building this business has been one of the hardest things I’ve ever had to do, not just physically but mentally and emotionally as well. One of the first challenges that came up for me was finding a space to train my clients. I was able to train people at F45 but my client base was growing and I needed a space of my own. I realized after doing some research that renting a warehouse or even a tiny corporate space was running upwards of 6k a month and there was no way I was swinging that. At this point with all of my options exhausted, I thought why not move into an apartment with a garage space to train my clients out of. Best decision I ever made! It’s one step closer to having my own epic facility. Another obstacle that I realized was really hindering my growth was the many years of believing in the nonstop hustle, grind, burn out mentality to reach success. I knew I wanted to build a business that allowed me to work hard but also enjoy my life.

To this day, I am still learning myself how to create work-life balance which is something I coach my clients on as well. Lastly, one of the biggest internal challenges I had to overcome was my fear of failure. For the longest time, I avoided pursuing my dreams and going all in on what I really wanted out of fear. I realized that this fear was coming from a place of unworthiness and feeling like I wasn’t good enough. So I decided that slowly, day by day I would take one small step towards creating the successful business I wanted by allowing myself to just be a beginner. I know now that building something BIG requires me to stretch myself beyond my comfort zone and stay unattached to the outcome no matter what it may be.

As you know, we’re big fans of Building Extreme Athletes. For our readers who might not be as familiar what can you tell them about the brand?
Building Extreme Athletes was created with one goal in mind and that is to optimize human performance. We specialize in taking high-performing individuals from their current state and change the way they look at their nutrition, movement and lifestyle giving them the tools to reach their peak performance. We emphasize on the importance of healthy habits, pain-free movement and the ability to reach any goal that our client sets. What sets us apart is our ability to adapt to our client’s performance needs. We work with professional athlete preparing for game-day to aerospace engineers building the rocket that will get us to mars (dead serious). We don’t just work with athletes but we work with the individual that knows they are capable of taking things to the next level both personally and professionally.

Our client relationship and buy-in is unparalleled because we believe in quality over quantity. Through selective client enrollment process, we are able to work with the individual that we know we can support regardless of the task, problem or goal. I am most proud of where BXA is headed today. Before we were solely sports performance-based working with athletes only. Overtime, a pandemic later I realized that high performers also needed coaching to reach a new level of success so we created the Peak Performance Program. This program focuses on the business professionals, helping them to change their habits, simplify food, exercise and create a unique lifestyle design that gives them a higher quality of life. This is Building Extreme Athletes!

What makes you happy?
I don’t know if there is one thing that makes me happy, I’m just a pretty happy person but to list a few – my puppy Fin – the ocean – my family and friends – working out (weight lifting, yoga, run, swim, everything movement) – sports (Basketball GO LAKERS, UFC, Golf, Hockey, Football) – being outdoors (Surf, skate, hike, rock climb, handstand) – taking naps – painting.


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