Today we’d like to introduce you to Andrea Hernandez.
Andrea, we appreciate you taking the time to share your story with us today. Where does your story begin?
Thanks to my paternal grandmother and my maternal great-grandmother, I’ve always had an interest in herbs and flowers. My favorite memory with each of them is when I lived in Colombia and I’d watch them care for the plants that grew in their backyards or the family’s farm. It wasn’t until about five months ago that I found myself needing a new hobby (and extra income) during the pandemic. I had just moved to LA from Queens (i moved in august 2020) and even though I have a full-time job as a preschool teacher, I needed to fill the rest of my days with something interesting to keep the blues away. I enrolled in an herbalist program online and discovered how much I enjoyed it- it took me back to those cherished moments spent with my grandmothers. As part of the herbalist program, I had to make tinctures and decoctions among others. The idea of using herbs to heal our skin inspired me to make my own skincare products to try at home. Once I had all the ingredients, I fell in love with the process, the smells, and the texture of the body butters. I began showing it to the few friends I have in LA, and they loved it as much as I did. From then on, I began the planning process of making small-batch, all-natural skincare products. I now have an Etsy shop and will be selling my products at an outdoor market sometime in March.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has not been a smooth road. The trials and errors of actually making the products has not been as struggling as much as the actual business side of it. It has taken me time to understand how to market my products and create a loyal clientele (I’m still struggling with that). I’ve also struggled with the financial aspect of it as I have made unnecessary purchases and don’t know much about bookkeeping. Although I’ve had my struggles, it’s been great learning so much about myself and the fact that I can overcome anything when I put my mind and effort into things.
Alright, so let’s switch gears a bit and talk business. What should we know?
Passiflora is an all-natural skincare company. I make everything in small batches to ensure the quality of my products. As of now, I only make body butters, bath bombs and face serums. What sets me apart from others is that I infuse my products with Reiki- universal healing energy. This is so, the butters, bath bombs and serums, have an extra touch of healing benefits from inside and out. I’m most proud about my body butters as they’re very nourishing and soothing to the skin. They’re texture is different from regular lotions and leave your skin vibrant and smelling delicious without leaving the skin oily. I’m also very proud of myself for doing this on my own and pushing myself to run a small business. I want the readers to know that Passiflora is made with a lot of love and although it’s a lot of work, it’s possible to work full-time and have a side gig that inspires you. It has been very rewarding to hear how happy my products make my customers and I hope to have my own brick and mortar shop someday soon.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I think that I’ve been very lucky while running this business in that I have amazing friends and family that have supported Passiflora from the very beginning. Most of the sales I’ve made online have come from people I know and I’m incredibly lucky and grateful for their support. Other than that, my slowwwww success hasn’t come from luck but from hard work. I think that the key to everything is being in a state of gratitude, positivity and seeing problems as a push for solutions.
- Body Butters $12.50
- Bath Bomb Set $10
- Face Serum $15
- Email: firstname.lastname@example.org
- Website: www.etsy.com/shop/passifloraskincare
- Instagram: @passi.flora
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Aleasha Bahr is a sales & marketing strategist known for showing introverts and ambiverts the Secret Art of Subtle Selling. She personally sold millions in revenue while discovering introverts are usually top sales people – as soon as they stop trying to act like extroverts. We’ve partnered with her to produce Introverted Entrepreneur Success Stories. Check out episode 1 below: