Today we’d like to introduce you to Alita Ré.
Hi Alita, so excited to have you with us today. What can you tell us about your story?
I am originally from Staten Island, NY. I come from a family of entrepreneurs and creatives if we didn’t have it, they found a way to build it. My mother is Liberian and my dad is Italian so they faced their own challenges as a couple. They started their own moving company together. My parents were successful in that venture. My mother is strong, independent and doesn’t quit. I inherited her take charge attitude. My father is a firm believer in do what makes you happy and go for it. He pushed me out of my comfort zone. Because of that, I’m not scared to showcase my talents. I have always had a knack for solving problems the DIY way. If I don’t know how I would teach myself. I did that with recipes, sewing, makeup and I definitely didn’t have hundreds of dollars to purchase wigs people were buying so I decided to make them myself. It was so much more cost-effective.
I got a lot of compliments on my hair so I eventually started selling wigs out of my home to friends and coworkers. I got to help them get the style they wanted without breaking the bank. and that sparked my creativity to go beyond just wigs. I know how it feels to not fit certain styles because they are unflattering because I am an inbetweener. So I had to always find ways to adjust my outfits so they fit Uniquely to me. So I always wanted to design and sell clothes for women that would be flattering no matter the size. After I moved to L.A., all fear and doubt I might have had kind of fell to the wayside. Leaving my home, job, friends and family I had already did the hardest thing I thought I could ever do. So with the help of my sister, Sylvia, I decided to jump in with both feet and create a clothing boutique called The Mixy Vixen which launched in early November.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Capital for the business was the biggest obstacle for me. Because of the pandemic and being a full-time student there are very limited ways to make money especially when you have so many ideas for the business you are trying to bring to life. It’s just not practical when first starting out. Finding the right styles having enough inventory, finding models, building a website all of these things I had to take into account while trying to get the boutique up and running.
Alright, so let’s switch gears a bit and talk business. What should we know?
The name the Mixy vixen comes from the women who are social butterflies who aren’t afraid to be them selfs, loves a good time, knows how to turn a look and still have fun. She is the life of the party the Mixy vixen offers comfortable clothes, accessories and lashes to those woman and to those who wish to bring out the Mixy vixen in themselves. Not only do I sell the clothes and accessories, I show how to style the pieces I’m selling and every piece I sell is something I would wear personally.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Most people might not know that I love me some karaoke. I have worked With people with special needs for over ten years. I just recently graduated from an MRI program with a AAS and am now an MRI technologist.
- Email: Themixyvixen@gmail.com
- Website: TheMixyvixen.com
- Instagram: @themixyvixen @alita90_