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Inspiring Conversations with Aja Blanco of Dear Self Skincare

Today we’d like to introduce you to Aja Blanco.

Hi Aja, please kick things off for us with an introduction to yourself and your story.
I graduated from NYU with a bachelor’s in Psychology & Business. Shortly after graduation, I joined the corporate world, but I found that I wasn’t fulfilled. I wanted to start my own business. My sister and I have always had a passion for all things skincare and beauty, so we decided to take a chance together on something we have always loved. We wanted our company to be centered around love and really empower our customers. We both realized how self-critical we can be during our skincare routines and we wanted to shift that narrative and find a way to redirect habitual thinking patterns.

So we decided that each product will be named after an affirmation such as “I am beautiful” or “I am a goddess” to really encourage our customers to practice self-love during their skincare routines. And that’s how Dear Self came to be. It has truly been a wild ride. We have learned so much. But at the end of the day, Dear Self is centered around love. Love for yourself, your skin, the environment, and the animals. All of our products are natural, vegan, and cruelty-free, but also super effective and suitable for the most sensitive of skin types. We also try our best to minimize our use of plastic, so we have committed to glass bottles, plastic-free bubble wrap, and biodegradable packaging. And a tree is planted with every purchase of our reusable makeup remover, “I am infinite.”

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
This is our very first business, so there have undoubtedly been obstacles and challenges along the way. Understanding the ins and outs of the industry has definitely been a learning experience for us. We have made our fair share of expensive mistakes along the way, but we learn from each and every mistake and know better for next time. Not to mention the fact that we are sisters running a business together! As you can imagine, sometimes emotions run high. LOL. But we always manage to get through it.

We’ve been impressed with Dear Self Skincare, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Our mission is to provide a high-quality skincare line that encourages you to practice daily self-love. Each product is named after a positive affirmation designed to redirect your habitual thinking patterns. Dear Self believes in the power of plant-based ingredients, natural skincare and never harming animals in the process of developing our formulations. Our expert chemists ensure all of our products are non-comedogenic, paraben-free, safe for sensitive skin types and free of synthetic fragrances. We love our planet and that is why we aim to make this skincare line as eco-friendly as possible. We have committed to packaging in glass bottles to help put an end to the mass consumption of plastic. Our packaging includes biodegradable shipping boxes and paper made from recycled materials. As sisters, we understand the importance of lifting each other up on our personal journeys. We have both always shared the same passion for skincare and beauty. It was our dream to put together a high-quality line inspired by self-love while aligning with our cruelty-free beauty and planet-friendly motives.

What matters most to you?
Purpose. “Life without purpose is mere existence.” Everything I do, from my morning routine, to the endless hours of hard work and effort I put into work, business, and personal endeavors, comes from a place of intention and purpose. And that has translated beautifully in all aspects of my life, including Dear Self. Our mission and brand values are always driving and motivating us to do better and be better.

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1 Comment

  1. jenn b

    December 9, 2020 at 17:42

    love dear self! best skincare out.

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