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Hidden Gems: Meet Yoli Rivera of Yoli Photography

Today we’d like to introduce you to Yoli Rivera.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My love for photography started as a child when my mom would allow me to take pictures at family and school events and has stayed with me all along. I took a couple of classes about 23 years ago then put it on the back burner for the next 9 (or so) years. I finally came back to it and converted my basement into a studio around 2007. I have been photographing just about everything from family portraits & weddings to sports. About 3-4 years ago I came across personal branding photography and just fell in love with this type of photography. I started doing sessions for myself in order to brand myself and building my portfolio with entrepreneur friends and soon it took off.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. The creative part is wonderful but the marketing and acquiring clients is a challenge for me as I am not as savvy in that department.

As you know, we’re big fans of Yoli Photography. For our readers who might not be as familiar what can you tell them about the brand?
I specialize in personal branding photography. Women entrepreneurs from ages 25-55 are my target market. I absolutely love being a resource for female business owners. I know the struggles of being a woman in a man’s business world and the expectations of what “professional” looks like. Thru my photography, I empower women to embrace our femininity and all the incredible things we offer as women. I truly believe that we are changing the business world for the better in this way. Personal branding photography offers an easy and effective way of creating a connection thru an online presence with our potential clients, creating trust and familiarity.

The feedback I get and appreciate the most is that I create a space where my clients feel relaxed, empowered and confident, which is supported by beautiful and natural images they can’t wait to showcase on social media, marketing material and websites. I absolutely live for this!

Most women are hesitant to do sessions due to feeling less than perfect but thru my sessions, they walk away feeling ecstatic and confident. We basically have a girl’s day of fun and laughing!

Before we go, is there anything else you can share with us?
Yes! The idea of having a branding session can be somewhat overwhelming to many. What I’d like to clarify is that upon scheduling, I not only provide a planning guide to get you organized but I, personally, support you in creating a game plan so that we can milk every last drop out of this session and your investment. You are not doing this alone. I am 100% invested in having a successful/stress-free session!

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