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Hidden Gems: Meet Rosalinda Diaz of Miel Oro

Today we’d like to introduce you to Rosalinda Diaz.

Rosalinda, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’m an LA native and relocated back to LA a few years ago after living in NYC and SF. After attending UCSB, I entered the tech industry and spent the last eight years working for startups. During this time, I held client-facing roles and the way I presented myself was very important. 

While I always wanted to look professional, it was equally as important for me to express my style. Jewelry was always a must to create and complete my look, specifically subtle yet bold pieces. I officially launched Miel Oro in October 2020 after spending months not being able to find the perfect quality necklace that didn’t break the bank. After much frustration, I decided to create my own. It just so happened that I live in DTLA near the jewelry district!

We all face challenges, but looking back would you describe it as a relatively smooth road?
ABSOLUTELY NOT! A number of things have happened (and happen everyday) that have been a challenge. Everything from website issues, product, photography, and packaging has had a significant roadblock. One particular challenge that comes to mind is that I had planned on providing free personalization for our Moneda Necklace during the holidays. While this was a great initiative I was very excited about, I hadn’t quite thought about how I would capture each customer’s specifications. I am not a coder or web designer by any means, but I was determined to find a solution to update my website for the initiative. Fast forward a few days of reading, searching and lots of Youtube videos, I was able to alter my website in order to capture customer’s engraving requirements. Seeing my work live on the website felt like a huge win, I ran around in circles while my dog chased me to celebrate!

We’ve been impressed with Miel Oro, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Miel Oro provides everyday 14k solid gold jewelry. Why 14k gold? We believe it offers the perfect balance of durability, purity, luster and affordability. Our mission is to provide only quality pieces at an accessible price for every woman and allow her to express herself however she’d like. We believe in investing in ourselves because we deserve it. What sets us apart is that we strictly provide everyday solid 14k gold jewelry. We are focused on creating pieces that are able to be worn everyday and that you’ll never have to take off. We are a female LatinX owned business and we’re determined to disrupt the fine jewelry ecosystem. It is important to us to have more female and diverse founders/leaders in the market in order to bring a different perspective to consumers.

Can you share something surprising about yourself?
Three years ago I quit my job, left everything and backpacked South East Asia solo for three months! It was one of the most incredible experiences that taught me so much about people. Funny enough, during this time I started to truly realize the value in investing in quality jewelry pieces. I ruined my favorite gold hoops after only a week of swimming, backpacking and sunscreen.


  • Most products range from $135-$295

Contact Info:

Image Credits
Patrick Williams – Photographer

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