Today we’d like to introduce you to Pia Lamberg.
Hi Pia, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I was born and raised in Juuka, Finland, a quiet town in the eastern countryside. Growing up, I never imagined a career in modeling or entertainment, but at age 20 I was convinced by some friends to enter a local beauty pageant. One thing led to another, and I was crowned Miss Finland 2011, later competing for the title of Miss Universe Sao Paolo, Brazil.
After Miss Universe, I signed with Wilhelmina Models and moved to Los Angeles in 2012 to pursue modeling and acting. Since then, I’ve gained international recognition modeling for over 100 global brands like Corona, Nike, Adidas, Toyota, and John Frieda. I’ve also been featured in dozens of commercials, including a Mercedes Benz Super Bowl commercial. Over the years, I learned that I’m the most passionate about healthy and happy living. I became is a certified personal trainer over five years ago, I teach online live classes weekly in addition to training private clients in the West LA area. In 2022, I started hosting luxury fitness retreats for women.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was hard moving to Los Angeles from Finland not knowing anyone here. My English wasn’t great either. It took a while for me to find my place and my people here. I’ve done modeling for over ten years now and starting out, it was nonstop huzzling! I spent my days driving around LA from casting to casting, trying to land my next booking. I definitely don’t miss those days but in the same time, I learned and grew so much during those years. I worked hard and it paid off. Along the way, I’ve had so many unforgettable experiences and met some incredible people! I wouldn’t be who I am or where I am today without the obstacles I faced in the beginning.
Alright, so let’s switch gears a bit and talk business. What should we know?
I’m a personal trainer and a boxing instructor offering private at-home training in the West LA area, and I host luxury fitness retreats for women.
Can you share something surprising about yourself?
I host luxury fitness retreats for women! The next one is in September in Palm Springs. It’s a unique all-inclusive weekend of working out, relaxing and recharging, and connecting with other women. We have a luxury villa, a private chef making healthy meals, and multiple daily activities like boxing, strength training, yoga, workshops, massages, and sound baths, just to name a few. I wanted to create a perfect weekend of wellness, where you can fill your cup, reset and start healthy new habits.
Photographer first photo: Dylan Perlot Other photos: Yulia Kosynska