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Hidden Gems: Meet Olly’s Pretzels

Today we’d like to introduce you to Olly’s Pretzels.

Soft pretzels have always been big with us. From the mall to the beer garden edition, we love ‘em. But no pretzel was better than our colleague homemade soft pretzels – delicious and completely handmade from natural ingredients (read: no lye). The days she would bring them into the office were the best days. When the pandemic hit she started baking bigger batches, dropping them off at our houses. She even gave us the recipe so we could start paying it forward to friends and family and bring a little joy to their days. Since then, we’ve grown out of our home kitchens and brought on bakers who know what they’re doing. Meet: Olly’s Pretzels.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t always been smooth! We began this journey as home cooks and have had to learn quickly across the board. How to make 200 pretzels instead of 20. How to keep quality consistent. How to staff a permanent location. We have found it’s important to ask a lot of questions, take advice and stay focused on delivering an awesome product.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
We started baking these soft pretzels in our kitchens and we’re so excited to share them! Unlike the big soft pretzel chains, the Olly’s pretzel is all natural and contains no lye whatsoever. Just organic flour, filtered water, honey, baking powder, yeast, a quick brush of good butter and flaky salt. Maldon, of course! Every weekend you can pick up our fresh baked soft pretzels 11am to 3pm at our kiosk at Platform in Culver City. We take pre-orders on our site as well as walk-ups while supplies last. Something we’re really proud of is that a portion of the proceeds of every order will go directly to Free Arts, an organization that utilizes art to restore hope, resilience and self-esteem in children in Los Angeles who have experienced abuse, neglect, poverty and/or homelessness.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
Both are important!


  • OG Salt Pretzel with a side of Good Mustard $5.50
  • The Everything with a side of Chive-y Cream Cheese $6.50
  • Cinnamon Sugar with a side of Dulce de Leche $6.50
  • The Salty Chocolate One with a side of Ganache $6.50

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