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Hidden Gems: Meet Noel Veloz of Hemincuff

Today we’d like to introduce you to Noel Veloz.

Noel Veloz’s Hemincuff is a revamped, remixed dream of a previous one cut well short. It started with Noel’s father who was a skilled craftsman immigrant from the Dominican Republic. He hand-made bags and accessories for a private client list that only allowed him to make 13 bags a month. This was meant to ensure that each product was delivered in the utmost quality while keeping the brand sustainable and rare. After losing everything, he was unable to continue his handmade accessories line. Today, Hemincuff carries that revamped dream one generation over with a fresh take on a classic and timeless brand. “you can see the best quality between the hem in the cuff.” This is in honor of the creative director, Noel Veloz’s father. Hemincuff is now sold in japan exclusively at united arrows & sons which is the most known luxury store in Japan.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t been a smooth road. Seeing my Father lose it all and we ended up living in the worst projects in New York called the Castle Hill Projects. I use to see a lot of murders, Gangs, people getting jumped and drugs. I literally built my business from ZERO. No financial support from my family and no business guidance. At Age 13, I worked my first job at Mid Manhattan Library as a Page. I use to make money to help my parents pay bills and put food on the table. Every night I will pray and work on Hemincuff’s development. Hemincuff got my family and I out of the projects. I do a lot of business in LA now and retired my parents to Florida.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Hemincuff is a brand I designed for the modern, fashion-forward risk takers. Hemincuff is committed to empowering a new world order of creative adventurous professionals that aim high, focus on achieving the unachievable and look elegant while doing so. Our customers are typically in higher places, be that on the corporate or creative side. I’ve curated that where my visibility to connect with those who would even get what I do. I have seen how our customers are really about manifesting their goals with hard work and dedication, and their look and style matches that. Slow fashion and sustainability is a priority. Mainly, all vegan brands are mass-produced. Like there are a few places that do 90% of everything anyone would even see. Hemincuff will do this differently, we are not fast fashion. My work is meticulous and has integrity. My aim is to set the tone for the vegan luxe market and really move it up and on.

My future for Hemincuff is to make my complete line via made-to-order and have videos of each bag being made for the client. Everyone can have a luxury experience on my website. It’s not easy dealing with order minimums and sitting on the product that doesn’t sell. I’m in the process now interviewing craftsmen to be part of my team. I really want to be known for designing the best Luggage Trunks. I will be releasing the FIRST EVER LUXURY VEGAN TRUNK in the world. My trunks will be part of my Paris collection. It will be called the PARIS PRESIDENTIAL TRUNK. The trunk is so intriguing to me, and it’s so rich with history. It was one of the first types of “containers” to be made for travel in the 1800’s when people started to get on giant boats to see the world. I want to bring this back and make it my signature in the fashion world. Every trunk will come with a photo of my dad inside of it. Without him there is no me or Hemincuff.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I see Sustainability playing a huge role and the Direct to Consumer business taking over. I vision future clients turning more into sustainable products and brands.


  • My products range from $55-1050

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