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Hidden Gems: Meet Lance Barresi of Permanent Records’ Roadhouse

Today we’d like to introduce you to Lance Barresi.

Hi Lance, thanks for joining us today. We’d love for you to start by introducing yourself.
The history of Permanent Records has been a long, strange trip. We started in Chicago in 2011 on a wing and a prayer as a salmon swimming upstream against the current of digital media shuttering brick-and-mortar record stores everywhere. With tenacity and persistence, we have adapted with the times and survived against insurmountable odds as a small independent business in an extremely competitive marketplace with multiple physical locations in a digital world. We fought tooth and nail and worked our fingers to the bone to get to the point where we could open our new venture, the Permanent Records’ Roadhouse, a live music venue / bar / record store in 2019. And then, just five months into it, an unprecedented pandemic hit. We weathered that storm as well. We are called Permanent for a reason. We are here to stay.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has been rocky, but the journey has been incredible. Please see my previous answer for a bit of context.

Appreciate you sharing that. What should we know about Permanent Records’ Roadhouse?
Permanent Records’ Roadhouse is the first live music venue / bar / record store of its kind in Los Angeles. We’re a unique operation deeply rooted in the local, independent music scene. Aside from that, our excellent customer service sets us apart from most other bars, live music venues, and record stores anywhere. We strive to make every customer’s experience at the Roadhouse a memorable one. That, and our impeccable taste and curation, are what we are most proud of. Permanent has become known as a tastemaker over the course of our 15 years of business and we will continue to provide extraordinary customer service and product and entertainment curation until the end of time.

Can you talk to us a bit about happiness and what makes you happy?
There are a lot of things that make me happy, but I’ve come to realize through hosting shows at the Roadhouse that making other people happy and helping them have fun gives me the most joy. Of course, this can’t be done without great music!

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Image Credits

Deb Frazin Eric Axene

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