Today we’d like to introduce you to Konstance Armstrong.
Hi Konstance, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
When I was pregnant with my eldest son almost 16 years ago, I collaborated with a friend to organize my very first baby shower at work. After that, friends and family alike were eager to have me assist with their social gatherings. They complimented on how amazing and unique my birthday parties and baby showers were. That’s where I fell in love with coordinating all the aspects of special gatherings. Years later, as other coworkers started to have gatherings at work, I became the go-to person for all social gatherings at work. I love meeting new people, coming up with clever design ideas and even creating new decor pieces out of unconventional items. I never thought this could be a career choice because I already had a secure full-time job. When the pandemic hit, the gatherings at work came to a halt. I had no creative outlet and felt very trapped not being able to express myself creatively. I started to watch lots of YouTube videos and stumbled across a few women that were making a living decorating for special events and small social gatherings. It got me thinking about my future and if I could pivot into a new career and start a business from the ground up.
Last year, I was hired by a friend to coordinate and decorate her micro-wedding. As nervous as I was, the bride and her guests were so happy with the outcome, I knew I was onto something. A month later, I was hired to coordinate and provide balloons and backdrop decorations for a graduation party. The guests were blown away, asking if this was my business, how to get in touch with me, etc. That’s when I knew I found my niche. I started doing Youtube videos to hone my balloon artistry and develop new ideas. After getting a mentor, I have set up my website, updated my social media and collaborated on bigger events with other businesses within the event industry. Now I am on track to own my own venue by the end of the year and be the in-house decorator.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Having a full-time job, three kids and a husband who travels for work. There is a struggle every day, but I have to push through it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I am a balloon artist. I specialize in custom balloon decorations, custom-built backdrops and event design. I have a unique eye for color combos, I like to pair colors that may not sound like they match but if you pick the right shade they do. I also like to build my backdrop from unconventional items in order to provide an easy set and breakdown. My brand is all about bringing families together and making hosts feel like a guest instead of stressed. They dream it, we create it, and then it comes alive.
Can you tell us more about what you were like growing up?
I was very shy until high school. I have always looked to take things apart and then put them back together in a different way. Very nerdy but athletic (basketball & softball) and popular in high school, always had parties that brought lots of different people together. Loyal, fun, kind and loud!
- Website: tnteventsd.com
- Instagram: @tnteventsd
- Facebook: @TNTEventsd
- Youtube: Koko DIYs