To Top

Hidden Gems: Meet Joshua Haag of Heroic Performance

Today we’d like to introduce you to Joshua Haag.

Joshua, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve been training for almost ten years. During that time, I pursued a career as a professional football player. I was in Denver with the broncos, then went to Detroit for the lions. While never seeing field time, I did have the opportunity and foresight to study some of the greatest minds this industry has to offer. I learned top techniques and knowledge in PT, sports performance, weight loss, nutrition counseling, sleep and stress management, and, I then took this knowledge and formed it into the protocol that is the basis for Heroic Performance.

My team and I bring the best of each of these areas directly to your door in the greater Los Angeles area, as well as online. We are a fully mobile training business focused on making you the best version of yourself!

I also have recently started Heroic Meals. Using my nutrition background and years as a chef, running multiple kitchens. I decided to create an at home delivery service, utilizing precision nutrition and expert culinary experience. We then deliver the hand-crafted, never frozen, organic food directly to your door.

I believe these two business to be harmonious and the pinnacle of health and wellness for the human body. If it comes to your body, Heroic performance has the tools and know-how to push you to the next level and find yourself again!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
NO. However, with failure comes the opportunity to learn and become greater. I was told no countless times in my pursuit of professional football. The same has happened in both creating a performance company and meal prep company. However, without the journey that I had been on, I would have never learned how to accept what it’s and find a different solution.

I will also add, COVID rocked the fitness industry. I lost all my clients for a time being. During this time, it was pivotal in the creation of Heroic Performance. I was lost without my people. However, I realized that I loved them as much as my own family. This drove me to find solutions to better both myself and my training protocol.

All in all, being told no just pushed me to better myself and create the company that is growing today! And I have some of the best clients and people to work with in the world!

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
So my business Heroic Performance is a Functional Performance Company. We deal with making you the best version of yourself. From pain management to sports performance and gate work, my staff and I find a way to get you to that next level.

As for me, I specialize in post-surgery pain management and therapy. I see a large number of spinal patience and shoulder patience where physical therapy doesn’t seem to work. I take a system-wide approach of the body and address issues that may have been lingering or lost for years. This usually ends up causing the pain today!

Also, with my experience as a pro athlete, I see a lot of high school and collegiate athletes trying to climb to the next ranks. We are known for speed, Acceleration, and gate mechanics, as well as explosive power development.

With the creation of Heroic Meals and the better utilization of our nutritionists. I am finding a major push and success in the weight loss/food appreciation realm.

This happens both with our online training portal as well as with in person clients.

I believe what sets us apart from others is our knowledge, first and foremost. My team and I really pride ourselves on being cutting edge in everything we do! Secondly, the love for you people. My clients are truly my family. I babysit at times for them, have hung Halloween decorations, or even fixed a toilet. Seeing us should be happy and easy. The fitness is then snuck in when they are not looking!!

As for what I am most proud of brand-wise is simple. Growth. I have believed for years I have something special to offer. I have known it. And over time, I have been given the opportunities and skillsets to help more and more people. With this, I’m able to train more people.. to help more people.

As for brand, offerings, services. Just reach out, talk to me. While growing and busy, you’ll always talk to me. Every member is family. Every person is looked after. At the end of the day, it’s a journey, and I’m here to guide you to the best version of yourself, no matter what that entails. You need it, I can do it.

What’s next?
Truthfully more growth. I want to see this Los Angeles branch stand on its own. I am putting the right people in place to see my dream has life. I want to then start a facility to create a place where I am able to breed my own culture and creativity. From there, I truly want to begin teaching. I want to hopefully join the perform better team on their lecture circuit, one day being seen as a top mind in my field.


  • In person training, ranges 125-200$ hr. Depending on trainer
  • Online training and nutrition counseling. 400$/month
  • Meal prep service. 300$/week
  • Youth development. 125. Session
  • Table work. 200$ per hour

Contact Info:

  • Email:
  • Website:
  • Instagram: Heroic_Performance
  • Facebook: Heroic Performance

Image Credits:

In photos: Mark Bell. (Older gentleman) Lynsey White-Choi (headshot) Micca Jahn. Older Athlete running Collin Wiessner. Little runner Photography: Greg Begoodenough

Suggest a Story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in local stories