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Hidden Gems: Meet Joanna Heart of The Palm Coffee Bar

Today we’d like to introduce you to Joanna Heart.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
It was New Year’s Eve 2017. I was at my best friend’s house and we were chatting over champagne. With a lighthearted laugh we were talking about some of our talents. My talents were a graphic design, HR, recruitment, and I had a huge passion for coffee and we joked around saying we should open a coffee shop. That would be the perfect job for me! The next morning our husbands were looking at different locations for a coffee shop together I didn’t realize they were so serious but the more I thought about it, the more I thought these are all the things that I do naturally and how amazing would it be to consider this! At the time, I’ve been working in fashion recruitment and design recruitment for over 15 years and it was just time for something new. I sort of took hold of that and ran with it. And now, honestly I feel like I never work a day in my life! I love what I do and I love meeting and serving all the people in my community!

We all face challenges, but looking back would you describe it as a relatively smooth road?
It was not always a smooth ride for me I grew up very much on my own since I was 17. I look at it this way, some people are blessed and get a chance to go to college, I didn’t have my parents support, so I worked my tail off & hustled to build my own business.  I see it like this- you either pay now (college) or you pay later (mistakes). So instead of a college degree, I learned things the hard way. I believe it cost me about the same, but changed me for the better. I became very adaptable and nimble because of it.  Nowdays I learn quicker so some of the bumps along the road we’re figuring out how to get enough capital to keep the business going in the beginning, how to run the business from A-Z everything from accounting to social media with me, but more importantly the most important thing I learned was how to delegate. You can not run a business alone, if you want to grow you must learn to trust your team!  Teamwork makes the dreamwork!

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I’ve worked so hard on building a brand encompassing an inclusive space, that feels like a vacation. I dreamed of a place were all are loved and part of our community! We sell specialty coffee and specialty treats so we have something for everybody gluten-free, vegan, we really try to think about everyone! I think that one thing that sets our brand apart is that you can actually feel the love that we want to give back to the community! I try to empower my staff to be able to give that love as often as they can. And so many fun unexpected ways! Such as surprising a customer with a birthday card or giving someone a pin who is having a bad day! Coffee is all about community & speading the love.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I definitely believe in taking risks, without risks there are no rewards. Opening my business was a huge risk for me and I was definitely scared of it in the beginning. I was scared that I would fail, I was scared that I would struggle, I was scared that I wouldn’t be good enough, or that I wouldn’t be good enough in certain areas and things that I did not excel in. But I learned quickly that I was not alone and I had hired an amazing wonderful staff to support me and help me make my vision come to life! Nothing can really be done alone, we do so much better work when we work as a team. I’m so happy to be part of such an amazing team that inspires me each day & reminds me why I started this place. Speading joy into our community!

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Image Credits:

Zina Dichoso Photographer for professional images

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