Today we’d like to introduce you to Isaiah Petrie.
Hi Isaiah, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Growing up in Los Angeles, streetwear was everywhere. Ever since I was in the 5th grade, brands like The Hundreds, Diamond Supply Company, Supreme and plenty more were always the face of the skate scene and I was most definitely apart of that as a young one. Seeing the culture firsthand on Fairfax was always amazing to me and I knew from jump this is something I wanted to be apart of forever. While I grew older in LA, these clothes started to mean more to me than just a piece of fabric. It was a staple of my whole persona and I wanted to create that same feeling for others when they put pieces on. My freshman year of high school, I had a start-up brand with one of my best friends Jamaal called “High-Life”. Neither of us had any business sense whatsoever but we just decided to have my dad print us some samples to see how it would come out. They weren’t the freshest thing on the planet but something we created gave us so much joy and it was the best feeling ever. The brand didn’t work out but I knew I would touch base on it again and have my own brand one day. In late 2018, I got inspired to start my business up with a whole new mindset ready to learn this time. I spent probably the last half of the year gearing up for my first release on January 21st, 2019. I don’t know how many manufacturers I went through to get my first t-shirt made but I most definitely could’ve quit by the first three attempts by the way it was looking. Finally, my boy David linked me with a good manufacturer of mine now and we’ve been locked in ever since.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Owning a brand isn’t what some people think it is. It’s not just come up with a design, print it on a t-shirt and sell it. There has been countless days where I’m going back and forth with my inner self about things people don’t see on the inside. Problems with manufacturing, deadlines, fulfilling orders on time are some of the things that people aren’t aware of that happens when you own a business. In this game, only the strong survive. One of your releases might not sell as much as you want it to but you have to be ready for things like that because at the end of the day it’s a business, that’s how it goes. What you should look at when you are having hardships is how many people you have behind you supporting what you’re doing. Doesn’t matter if you have 50 followers or 100k. Those people are the ones who are the foundation of the brand. A major piece of the puzzle. If you’re in it for the right reasons, you’ll find joy in what you do regardless of the hill you’re trying to climb.
Appreciate you sharing that. What should we know about Organized Crime LA?
Organized Crime LA is a streetwear brand that was established in 2019. This brand is a family, more than just clothes. I want to bring back the feeling of when me and my friends were kids, sliding down Fairfax looking at the newest pieces. The joy of getting a new hoodie or t-shirt back then was unmatched and I want people to still feel that when they get a pack in the mail from OCLA. I want people on the outside to look at my clothes and see a group of people who are a family. I don’t conform to anything that has to do with fashion nowadays and I want people to know that when they see my pieces. This isn’t runway fashion. This is strictly for the streets. I want people to see OC pieces and know the culture I’m trying to reach with this. What makes me the most proud about my brand is that it shows inspiration for people trying to do the same thing as me. I feel great knowing people can look at it in its beginning stages and see my trial and errors. It just draws me closer to the audience.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
My mentors are people who have been doing this way before me. People such as Nicky Diamonds, Bobby Hundreds, and much more teach me more than they know. I would tell the next person to learn from interviews of the people who have mastered whatever field they are trying to step into. I just go on YouTube and soak up games from them and see how I can implement it into my plans. In terms of networking, just get out there man. Don’t be scared to talk to others because you might be missing out on a blessing. They could be the next person on your team to help get you to the next level. Networking is a piece of the puzzle you’re going to need to elevate. You never know who the next person might know.
- Email: firstname.lastname@example.org
- Website: organizedcrimela.com
- Instagram: https://www.instagram.com/organizedcrimela/
- Twitter: https://twitter.com/OCLA_
Steven Rueda JJ Cervantes