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Hidden Gems: Meet Isabel Madison of Nude Envie

Today we’d like to introduce you to Isabel Madison.

Hi Isabel, so excited to have you with us today. What can you tell us about your story?
I grew up immersed in beauty culture. My father was a biochemist and he formulated cosmetic products for Max Factor, Halston, and Chanel, as well as his own cosmetic line, Visage de Beaute. My childhood home resembled a cosmetics department store with makeup just everywhere. However, I wasn’t allowed to wear makeup as a young girl so I would just sit in awe watching my mom transform into a glamorous woman by applying subtle touches of makeup and color. Eventually, I began to mimic my mom’s techniques and would play with products on my younger sister and grandmother who served as my models. I was only 13 when I became involved in my father’s cosmetics business, where I would create new shades of powder and creamy frosted eyeshadows and help melt and mold the lipsticks. I learned about the cosmetics and beauty industry from the inside out. Even as my life evolved and I became a mother to 3 magnificent children, my passion for makeup never faded. It wasn’t until recently that I found the opportunity to pursue this passion of mine again and I found myself in the vast cosmetics landscape once again. It happened while I was shopping with my sister, who was overwhelmed by the wide variety of vibrant colors of lipstick, that I thought to myself, “if only there was a line that was specialized in perfecting nude shades.” And with this revelation, Nude Envie was born.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Unfortunately as fun as creating makeup is, it is a business. And like all other businesses in the world, finding the right team is always the most difficult part of running a business. But I have been lucky and I have surrounded myself with smart, talented and creative people who love what they do.

Appreciate you sharing that. What should we know about Nude Envie?
Growing up as a child, I watched and observed woman of all ages and how they felt about themselves. I realized that women that take care of themselves are happier and the people around them are happier and feel loved. I realize women that love themselves take care of themselves by applying makeup and putting on their best face forward.

I definitely felt that there was a void in finding the perfect nude shade lipstick. Therefore I felt the need to create a brand that catered to women of all skin tones, who have different needs, as far as age group, profession, and hobbies. I also felt a need to make it very easy for women to find the perfect collection for their own comfort level. Nude shades are subtle yet super powerful, they allow the expressions, the eyes, and the words to be heard without taking over your face.

Nude Envie is a sophisticated line of refined, nude makeup that subtly enhances features other makeups often change or conceal. All products are intentionally kept within nude tones to most naturally enhance the skin and allow for the individual to shine. With this color palette, there is inevitably no “wrong” combination of shades to apply. All products wear well with one another, which always results in beautiful harmony on the face.

Nude Envie is carefully crafted using the finest ingredients, such as Jojoba Oil, Shea Butter (which is my personal favorite) and Hyaluronic Acid ( another favorite for the cheeks) and Crushed Pearls (a little secret to make the skin appear smoother ) and Peptides.

All products are certified vegan, cruelty-free, paraben-free, and gluten-free. All lipsticks are infused with vitamin E, jojoba oil, and shea butter, all lip glosses with added peptides, all cream cheek products with hyaluronic acid, all powder cheek products with crushed pearls, and all nail products are 10-free. Because they’re so clean, they’re inevitably very forgiving. Each product acts as skincare to absorb into the skin and naturally blend. The secret to applying any product is in the formula, not the technique. There’s no ‘wrong’ shade to pick and no ‘wrong’ way to apply it- foolproof.

What are your plans for the future?
I believe it’s hard to predict the future as we all grow into our own needs. I do observe everyone’s needs around me and in general how people react to what is out there and what is missing. I do know that everyone loves the lipsticks that I have created and the cream blushes. I am in the works of creating new shades of lipsticks which is a home run. I would love to create a mascara, but I am so picky about mascara that it might take me a bit longer to create. Brushes are also very important to me and I would love and plan to create some very specific brushes that make application of eyeliner, blushes and lipstick very easy.

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