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Hidden Gems: Meet Genelle Brooks-Petty of All Chill

Today we’d like to introduce you to Genelle Brooks-Petty.

Hi Genelle, so excited to have you with us today. What can you tell us about your story?
I am a fourth-generation resident of Leimert Park. Though I have lived in several cities (Chicago, Washington, DC, New York, and New Orleans/Baton Rouge) Los Angeles is home. When my husband (a native New Yorker) and I decided to purchase a home for our growing family, we found the right fit minutes from my childhood home. The energy and love I received from the people of this place fueled my entrepreneurial spirit and my interest in social impact work.

Serving as the founder and principal designer of BPC Interior Design, my office is in Leimert Park as well. I look at design as an opportunity to shift outcomes and it was important to base my practice in a place that needs the power of design as more than a luxury. I aim to build community through design and believe we are providing a service that helps people live and work better. To that end I am also engaged (through Executive Board and committee leadership) in advocacy work. I am a board member of the SoCal Chapter of the National Organization of Minority Architects (SoCal NOMA) and Strategic Concepts in Organizing and Policy Education (SCOPE-LA). I also serve as Co-Chair of the Justice, Equity, Diversity & Inclusion (J.E.D.I.) committee for the L.A. Chapter of the American Institute of Architects (AIA-LA).

Having a brewing interest in being engaged with the growth of our underserved community my husband, Julian and I decided to be involved with the commercial development of our neighborhood. Marrying my love for ice cream and his love for hip-hop All Chill-a hip-hop ice cream shop was born in late 2020. We have developed the business rooted in three tenets: culture, community and cream. The shop, which opens on weekends with pop-ups serving house-made artisanal ice cream, sorbet and vegan cremes and rotating exhibits of hip-hop memorabilia, has been embraced by the community and beyond. We host other local businesses with the goal of helping build awareness and patronage of their products. This is a family business with me, my husband, our girls (aged 7 and 8), and a small crew of family and friends on hand to run the shop and our events.

I am a proud graduate of Howard University’s School of Business and hold a Master of Interior Architecture from the UCLA/Cal Poly Pomona joint study program. I have a loving husband and two awesome daughters.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I am sure that on paper, it was not a smooth road. I did not have a traditional family structure and there was a bit of moving around a teenager. I didn’t realize how hard my mother worked to provide for us, and I am sure that lack of understanding helped me develop a focus on outcomes more than obstacles. Each goal, personal, educational and professional, has come with potential roadblocks, but a laser focus on the outcome combined with flexibility and creativity got me over the hurdles. Sometimes that was multiple jobs to make ends meet. Others it was sleepless nights to get through full-time work and graduate school. Then there were choices like becoming an entrepreneur after an unexpected layoff left me unsure of how I would keep a roof over my head and moving to NYC with no plan short of which couches I would crash on until I found my way around town. All I can say is the universe has cared for me and I am grateful!

Appreciate you sharing that. What should we know about All Chill, Inc?
ALL CHILL is a hip-hop ice cream shop in the Leimert Park neighborhood of Los Angeles serving a combination of classics and creative concoctions made with the best ingredients for a super premium ice cream experience framed by tokens of hip-hop memorabilia. We are a neighborhood gem celebrating culture, serving the community and making really good ice cream for a community that has been underserved for too long. We are proud to have developed this concept in our community because we should have access to the universal joy of ice cream!

We’d love to hear about any fond memories you have from when you were growing up?
My favorite childhood memories are tied to family gatherings…loud, kinetic, multigenerational, joyous like our New Orleans roots demand, great food, music and love. We always interrupted the gathering to perform whatever dance routine, song or play that our creative minds made up on any given holiday with a very enthusiastic audience cheering us on. Nothing like that freedom and encouragement.

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All Chill, Inc

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