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Hidden Gems: Meet Garry Michael of Farm2Me

Today we’d like to introduce you to Garry Michael.

Hi Garry, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Farm2Me began with the simple idea that food wasn’t changing for the better, and consumers were being left behind. When we got started, we knew very little about food, but we knew we loved it, we knew the importance of what we put into our bodies and how that affects the biochemistry and immunology of cancer, and that we wanted to build a company that stood for something beyond transactional commerce. It was only through experimentation, mistakes, and years of learning-by-doing that we discovered how important food is for human culture, health, and environmental well-being. The curiosity to see if we could make a compelling platform to learn and transparently shop from brought us to creating Farm2Me, a fresh organic farm and brand discovery platform, for our friends as they shopped for their kids, invent fruit and vegetable characters, and build a stellar team that is bringing our vision into the mainstream where it can really have an impact on food transparency and the direction it goes.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
How to help build a better food system – since we were one of the first three companies in this space, we had to define what would we the best strategy. Things like: all the pressing issues in food and agriculture that we’d like to see solved, innovations in food and agriculture (foreseeing those movements to stay on top), figuring out one small change every person can make in their daily lives to make the biggest difference, and figuring out how to best stimulate young people’s curiosity about food and agriculture and encourage their participation in building healthier food systems?

At Farm2Me, our mission is to bring integrity and charm to ordinary and overlooked food – by bringing to light the differences between industrial, multinational, and “US Grown” food versus small-batch, fresh grown, made, and sustainable food.

Integrity for us means consideration of our ingredients – how they’re sourced, how they’re processed, and how we communicate about them with transparency, traceability, and fun. We bring attention to over 120 categories of Food & Bev across all 50 states in the US and over 16 countries. That includes ordinary and overlooked foods which are part of the fabric of daily life – how do we do that without forcing any issues.

In doing this, we stimulate curiosity – not force philosophy. We’re raising attention to a sector of food & bev that was previously ignored – transparency and supply chain. Despite its ubiquity and remind people to be intentional about quality and taste in all the food they eat. Candidly, there is so much more that we can do. We continue to ask the question of what is our potential to change food for the better? You will be seeing more from us soon in this regard.- and it’s about decentralizing food (meaning surviving on what’s made and grown around you).

We’ve been impressed with Farm2Me, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Garry Michael, co-founder of Farm2Me, will be speaking at the SXSW Future of Food, which will be held in partnership with SXSW in March 2022.

Farm2Me identifies as a network of small-batch food makers With a mission to bring integrity and charm to ordinary and overlooked food – give consumers the right to know transparency and food supply (where their food comes from). Farm2Me fresh organic grocery and farmer/maker marketplace provide low warehouse and wholesale pricing like a small batch Costco and are leading retailers and restaurants across the United States to sell small-batch food to their friends and customers. As an organization, Farm2Me combines an innovative high-growth startup environment with a value-driven transparent farmers market delivery and small-batch foods company, all personified by a bunch of cute cartoon characters.

This year, Farm2Me launched a new Small Batch Association for small-batch brands to join to grow their brands. Services like discounts on Certifications, Co-Packing Manufacturing Facilities, Packaging, Marketing & Sales Apps, Tech Apps, Good Food Awards & Specialty Food Expos, and most recently they’ve partnered with professional athletes from the NFL, NBA, Olympic, MLB, NHL, NCAA, PGA, USTA to provide a resource for brands to promote their companies via endorsement deals at 50-75% OFF discounts. Joining a family of global food brands to help define the future of good food and good business while sharing resources at a discount of 50-75% OFF on everyday company costs. Michael, listed on Food Tank and Edible Magazine has also been named one of the Most Important People in the Food Revolution. Previous to founding Farm2Me, he began his career at New York University Medical Hospital researching disaster preparedness and response for the Department of Homeland Security, which he later used to create Farm2Me Disaster Relief to feed millions of meals during Natural Disasters… Norton is an alumnus of University at Buffalo and a member of Delaware University’s Advisory Council on Disaster Relief.

If we knew you growing up, how would we have described you?
Garry spent his childhood studying medicine and spending his career in medicine, caring for others. His studies in 2010 in Immunology and Genetics led to his interest in preventative medicine and ultimately to start Farm2Me.

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Image Credits:

Allie Goldberg []

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