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Hidden Gems: Meet Derek De Vette

Today we’d like to introduce you to Derek De Vette 

Hi Derek, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’m a people person—I genuinely love humans, entertaining them, knowing them. I first began as the lead singer of an MTV featured rock act—performing, playing festivals, being on the radio. A glorious chapter. But professionally speaking, my major was and is Communications. I took that and next became a presence in the enterprise tech sector as a PR executive (which included producing events). Then I became a VP of business development.

I was fortunate to be headquartered out of LA which is a hub for A-list talent. So I soon found myself living and working in Hollywood entertainment circles at press junkets, Oscars parties, rubbing elbows with rock stars, screenwriters, directors, super-agents from CAA, billionaires, etc.

That all sounds a bit more fairy tale than it is. Operating at those levels is stressful, competitive and entails a lot of egos to navigate. But the consequent knowledge of how to integrate PR, talent, and business deals into one package comes naturally to me because of it. And from that, I formed my PR & events production agency, IN RED WE TRUST. 

“Derek De Vette is a maestro at event creation, management and every piece of the PR and marketing mix. He’s worked with just about everyone and every type of company, entrepreneur, and influencer in Hollywood. This man makes it happen.” – Cebron Walker, CEO Walker Kreative (WK) Agency

We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth? Nah. But where’s the fun in that! My favorite expression is “Faint heart never won fair lady.” That summarizes my entire approach to existence. I think it was Leonardo da Vinci who said he loves a man who can smile in trouble. I’m that guy. Maybe it comes from the red hair?

Thanks – so what else should our readers know about IN RED WE TRUST: PR & Events Agency?
We’re headquartered out of Los Angeles, but our work spans four continents. We hold events and consult clients in the United Kingdom, Europe, North America, even the Caribbean. 

The events side, I run with my producing partner Pat Frey—everything from posh salons to tented galas, street festivals and outdoor movies. The PR side includes business development. I oversee that and personally work hand in hand with lifestyle brands, celebrities, authors, nonprofits, tech, and e-commerce startups to expand their companies. It’s a blast. All of it.

I have an insatiable urge to make an event or client’s brand bigger, better. To work tirelessly to add more sizzle, art, creativity, music, food, lighting, and any sensory experience possible to make it stand out as best of breed. When you can surprise people with unexpected touches or details that they don’t expect to find, I call these Easter Eggs. I am obsessed with creating them in anything I do.

“IN RED WE TRUST brings the community and entertainment element to the table. Derek De Vette lives for bigger than life, unexpected experiences. But I notice he also searches out the tiniest ones. Things like free valet parking if you support our artisans; or healthy spa water while you’re waiting for your car. Those unexpected little touches that make people sneak a surprise smile and come back again.” – Natalie Christensen, CEO Markets for Makers

On the PR side of things, I don’t make people famous. I create more revenue or market share for them. End of story.

The only reason to get press is to expand a business or client’s market share. If it doesn’t make them more money, then it doesn’t make sense. That separates me from the competition. I have an Oscar-nominated actress and seven-time Emmy-winning director I placed on the cover of LA/HOME magazine. But it had a reason behind it. All PR efforts must have a purpose. If you go with me, it will be more market share or revenue. 

What quality or characteristic do you feel is most important to your success?
If you put money or material possessions aside for a moment—my definition of success must include happiness as a mental health component. I’ve politely turned down a heavy metal biker festival several times. Great people. I just couldn’t see myself organizing or promoting them with conviction. I only work on activities that I love and bring an element of happiness to the table. 

Case in point: I’m currently overseeing global PR, partnerships and business development for an e-commerce startup called, Ronati. Their Founder and CEO is a woman named, Stacey Tiveron. Mark my words—her company will be a unicorn within five years, and she will revolutionize the way art, vintage, and antiques are sold online. Her technologies will literally move the cultural needle of the planet in the direction of more aesthetics. And that excites me. It’s a reason to wake up. A reason to care. And that’s that happiness element I mentioned earlier.

The whole point in having your own business is to have fun doing what you love and finding a means to monetize it. IN RED WE TRUST is that vehicle for me.

I try to make some history with all my clients. And history is marked by unforgettable people or events. That’s my job in a nutshell.

“Derek De Vette is a master who’s restored ‘relations’ back into ‘public relations.’ It’s what fuels his events to become larger than life. Want an event? Hire an event planner. Want to make history? Hire Derek and In Red We Trust.” -David Brier, Global Branding Expert, Recipient US Presidential Ambassador Medallion for Global Entrepreneurship 

 Contact Info:

Image Credits:

Portrait by Duff Images/Denice Duff Photography. Live photography by Alex Lake Photo.

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